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By embedding the social wall on our website, we want to get in touch with our guests. Our social media channels are always also a point of contact directly with our guests. So it gives us the opportunity to present ourselves authentically and multifaceted.
We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.
We wanted full control; to be able to present the different happenings around the zoo, as well as guest engagement and guest content. So we did a lot of research and found Walls.io. And it’s turned out to be absolutely everything I wanted and more.
We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.