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We have used social media walls at in-person events in the past. It helped bring together attendees’ social engagement and created buzz around the event. In virtual events, it has been an integral interactive activation we have recommended to our clients. Given its digital channel, audiences across the globe can check in to express themselves, take part in a live social media contest and have some fun with their virtual photo booth selfie. (VP, Client Relations & Creative, TK Events)
We use specific hashtags for our employer branding initiatives, and it’s helpful because the content tagged with these hashtags is aggregated automatically on our career website. This way, potential candidates can see all our employer branding activities on social media.
We showed the wall on a big screen on stage after each moderation part, in the break, and during the workshop as well. It was really great because people could always see what was happening on social media. We really liked how easy it was to set up a social wall with Walls.io. We went for the event subscription, so I only did a trial run one day before our event and it was really easy. I just connected our Twitter and Instagram accounts and defined our hashtag #BMWWOLCON in the sources. And that was it — incredibly easy.