The Shift to Modern Internal Communication
Download our free internal communications guide and learn how to use employee-generated content to create a more connected and engaged workplace
Why modern internal communications need a rethink
Today’s internal communications aren’t failing due to a lack of effort; rather, they’re failing due to a lack of participation. Most internal comms processes were designed for one-way communication. However, modern employees expect to connect, contribute, and be seen.
This internal communications guide shows internal comms, HR, and employee experience professionals how to move beyond top-down messaging and create a workplace where communication drives engagement.
What you’ll get from this internal communications guide
Take a peek inside the internal comms guide
Here are three key insights from the guide to help you rethink your internal communications strategy:
The problem: Your intranet isn’t broken; it’s outdated
Most intranets rely on top-down communication. The result? Low engagement, stale content, and employees who stop checking it altogether. This guide explains why this happens and how to avoid it.
The shift: Employee-generated content drives real engagement
Employees engage when they see real people, real stories, and real moments. This guide shows why employee-generated content (EGC) gets up to 8 times more engagement than corporate content and how to activate it inside your organization.
The solution: Embedded social feeds
Learn how to transform scattered employee content into an interactive communication channel on your intranet, employee app, or workplace screens without creating extra work for your team. This is just a preview of what you’ll learn in this internal communications guide.
These event activations are perfect for…
Don’t just send updates.
Build a connected workplace.
This guide doesn't just explain what to do; it shows you how to get started quickly.
Real results from modern workplaces
BearingPoint Successfully Uses Social Walls for HR & Communications, Events and Marketing
Link to "Current" pageThe teams at BearingPoint predominantly use social walls for employee engagement internally but sometimes share the user-generated content collected through these campaigns internally or even externally, for example, to raise awareness for the company’s CSR activities.
Why employee-generated content is the future of internal communications
If you want employees to engage with your communication, they need to see themselves in it.
Here’s why employee-generated content is the best way to go forward:
It shifts the focus from broadcast to participation
Instead of a few people creating content for everyone, your entire workforce becomes part of the conversation.
Authenticity drives more employee engagement
Employees trust and engage with real moments from colleagues far more than polished corporate messaging.
It bridges the visibility gap
Content your employees already post becomes visible across your entire organization — not just on social media.
It connects distributed teams
Filter inappropriate or irrelevant content using AI-powered moderation to keep your interactive displays clean and brand-safe.
Why social feeds power modern internal communications
One of the most effective ways to activate employee-generated content is through embedded social feeds.
They enable you to:
Frequently asked questions
What is an internal communications guide?
An internal communications guide provides strategies, frameworks, and practical steps to improve how organizations communicate with employees. This guide focuses specifically on increasing engagement through employee-generated content and modern tools like embedded social feeds.
Who should use this internal communications guide?
This guide is designed for enterprise internal communications teams, HR leaders, and employee experience professionals who want to improve engagement, participation, and connection across their organization.
Do I need to replace my intranet to apply these ideas?
No. The strategies in this internal communications guide are designed to work with your existing tools. You can enhance your current intranet or employee app without a full rebuild.
Is this only relevant for large enterprises?
While the examples focus on enterprise organizations, the principles apply to any company looking to improve internal communication and employee engagement at scale.
Does this approach work for frontline or deskless workers?
Yes. The guide includes specific strategies like Direct Posts and digital signage that allow employees without desk access or social media accounts to participate in internal communication.