Connect Your Online and Offline Audience With a Social Wall
Google has been using social media walls for some of its large-scale international events. They incorporated social walls on-site, as well as into their live streams. They even made innovative use of our Custom Posts feature.
FIRST® and Star Wars: Force for Change use social media walls to promote their past and present events, create engagement worldwide, and generate new sign-ups for upcoming events.
The music festival GearFest used a social wall to create real-time engagement with 17,000+ attendees and collect user-generated content. It helped them spark interest in the workshops, shows and the music gear which they were selling on-site.
Planning your side of a virtual event is important, but you shouldn’t forget about your audience either. Many online events severely lack engagement and interaction because the role the audience plays has not been translated well from offline to online.
This eBook will give you an overview of ways to incorporate social media before, during and after your events. When used right, these strategies can make your event more lively more interactive and, ultimately, more interesting for attendees, speakers and organisers alike.
Social media is one of the strongest channels for promoting events. 70% of companies value social media for events as extremely important. 74% use it to promote specific events and happenings during the event. 54% use social media for post-event promotion. (Source: Freeman XP & EMI)
Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.
Walls.io helps us to really bring our social media and event-specific hashtags to life at our live events. It is the perfect tool for curating and amplifying the best posts from our attendees, and a great way to encourage attendees to post more when they see their content appearing on the big screen. It might seem like a small thing, to post someone’s photo or tweet for your whole event to see, but attendees consistently give us very positive feedback on the experience, coming up to our social team to ask for more information on this magical tool that saw their post leap out of their phone and into reality.
Social media helps us raise excitement for our events and to engage students and community members in a positive way. We display our Walls.io social media wall at SUNY’s Got Your Back assembly events and conferences. Students and community members post photos and messages which are then rotated on the screens. This helps our attendees engage individually and collectively with the program in real-time.