Display and Moderate the Best Posts and Photos on a Twitter Wall
Twitter is a great channel for brands to engage and connect with users worldwide. 80% of Twitter users have mentioned a brand in a tweet, and 54% of Twitter users reported to have taken action after seeing brand mentions in tweets. 69% have already purchased from a small or medium-sized business because of something they saw on Twitter. (Sources: Source: Business Twitter and Twitter Blog)
BMW Group Germany used a Twitter wall to enhance a 500-people event they organised. They set up a social media wall for the “BMW Working Out Loud Conference” and used the hashtag #BMWWOLCON to create connections between attendees.
Google has been using Twitter walls for some of its large-scale international events. They incorporated social walls on-site, into their live streams and even made great and innovative use of our Custom Posts feature.
Sports without fans is just not the same. That is why the Canadiens Montreal NHL team set up a Twitter wall on the big billboards in the stadium. Fans can tweet their messages of encouragement for players to see during practice, using the hashtag #WelcomeHomeHabs.
Running is very emotional. This is why we have been using Walls.io social walls for years. It’s easy to get runners to post their experiences from races and training sessions on social media and share these moments with others. This integration of UGC creates a closer connection between the runners, us and our race.
Walls.io helps us to really bring our social media and event-specific hashtags to life at our live events. It is the perfect tool for curating and amplifying the best posts from our attendees, and a great way to encourage attendees to post more when they see their content appearing on the big screen. It might seem like a small thing, to post someone’s photo or tweet for your whole event to see, but attendees consistently give us very positive feedback on the experience, coming up to our social team to ask for more information on this magical tool that saw their post leap out of their phone and into reality.