Struggling to generate leads despite investing countless hours and resources into content production? Here’s a new way of collecting leads and user-generated content in one go.
Collecting relevant leads is a crucial part of growing your brand. The right leads can help you build your audience, increase conversions, and generate more revenue for your business.
By enabling the lead generation feature on your social wall, you collect much more than email addresses and names. You also get valuable user-generated content which is proven to drive more engagement and lead to higher conversion rates. You can easily export and start nurturing those leads.
Turn viewers of your wall into buyers of your product.
In addition to generating leads and increasing engagement, our lead generation feature provides valuable insights into your audience. By collecting verified email addresses, you can gain a better understanding of your target audience. This allows you to create more effective marketing campaigns, tailor your messaging to your audience, and drive higher conversion rates.
You can easily export the lead information and use it in your CRM.
Marketers face the daunting task of continuously creating content that converts. They spend a lot of resources to achieve that goal, but things would be much easier if they’d just leverage UGC.
Using social walls for lead generation campaigns helps collect unique content you can efficiently distribute across your marketing channels. This can be content posted by your audience on their social media profiles or, even better, the content they upload on your wall directly. This way, they will also give you their name, email address, and a piece of content not published anywhere else.
Save time and money by letting your audience create content for you.
The content you collect through Direct Posts on your social wall is what every marketer dreams of. User-generated content is seen as more credible and trustworthy than traditional advertising, as it comes from real people with real experiences. Walls.io enables you to use that content across your communication and marketing channels: embed it on your website and internal channels or show it on unlimited displays.
Turn viewers of your wall into buyers of your product.
For example, you can collect user testimonials, feedback, or photos around a specific event, topic, or hashtag. The possibilities are endless; go for what works best for you and fits your overall strategy.
Create a social wall by signing up for a free Walls.io trial. Customize your social wall to match your brand’s colors, fonts, and visual style. Include your logo and other brand elements to create a cohesive brand experience.
Tell your audience what they should post on your brand’s social wall. You can promise them a prize as an incentive to participate. Promote your social wall on your website, social media profiles, and other marketing channels to encourage your audience to engage with your brand.
Anyone can upload messages and photos to your social wall by clicking the “Direct Post” button or scanning the QR code. They will fill in the information in a form, accepting the Terms and Conditions you defined for the campaign. You can immediately show their messages on the wall or hide them for moderation.
You can easily export a list of leads and the content they submit in .csv format. You can then upload them to your CRM. Then, use the information to follow up with leads and nurture them through the sales funnel.
According to TurnTo, 81% of shoppers said they would rather pay more for a product with user-generated content than buy a similar product that costs less but has no UGC connected to it. Embed the content you collected on relevant pages on your website and link it to your products or services using Call-to-action buttons. This button is a great way to convert viewers of your wall into buyers of your product without complicated hurdles.
Lead generation is the process of attracting and converting strangers and prospects into individuals who have expressed interest in your company’s products or services. It is an essential part of the marketing funnel and is often used to build brand awareness, increase engagement, and drive revenue growth. Once a prospect has expressed interest, for example, by providing their email address, they are added to a company’s database and nurtured through targeted marketing campaigns. This process involves providing relevant information, addressing their needs and concerns, and guiding them toward a purchase decision.
You can measure the effectiveness of your social wall by tracking metrics such as the number of Reactions, the number of posts you collected, and the number and quality of the leads the social wall helped you generate.
You can use a social wall for various purposes, including increasing engagement, building brand awareness, corporate communication, and promoting user-generated content. Social walls are versatile tools that you can use in many ways to achieve your marketing goals.
Oklahoma City Thunder created a custom social wall with Direct Posts featuring a QR code encouraging spectators to upload their photos from the game. They had the QR code at different spots inside their concourse near the photo stations and on the LEDs that accompanied the main board. They collected over 13K photos from fans and growing.
REELZ uses social walls embedded on the live stream website of their hit original series, On Patrol: Live to engage the audience, amplify the show's impact, and connect with viewers. With over 80K brand & user-generated posts collected, the social walls foster a sense of community, expand the show's reach through online conversations, and enhance the overall visibility and impact of the series.
We'll help you find the best setup and plan for your brand.