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Some people just don’t want to post a photo from a trade show on their social media accounts. But they were fine with posting it directly to the wall this time and enjoyed that they could see the picture appearing on the wall while they were standing there. Overall, the interaction with the wall was the biggest we’ve seen since we started using social walls.
The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.
We were seeking an affordable solution to social content aggregation because our marketing budget for the exhibition is limited. After a demo of Walls.io, it seemed to offer the flexibility and branding capability to help us achieve our goals.