Secure a victory with a social wall — connect fans and players, include sponsored ads, and create interactive sports experiences
Use a social wall to engage attendees during sports-related events, whether it’s a marathon or a basketball game, a major sports league or local soccer match. A social wall will be an excellent motivator for people to post, which will, in turn, help you ignite team spirit and motivate participants.
Display a social wall in your office building or stadium during practice. Show content shared by fans to make athletes feel supported. Share important updates, news, and fan-generated content. Players and fans will appreciate it.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add authentic fan-generated content. Stay in control of posts displayed on your wall thanks to powerful moderation features.
Sports social media examples
Oklahoma City Thunder created a custom social wall with Direct Posts featuring a QR code encouraging spectators to upload their photos from the game. They had the QR code at different spots inside their concourse near the photo stations and on the LEDs that accompanied the main board. They collected over 13K photos from fans and growing.
FIFA made Walls.io an integral part of their World Cup 26 website. They have a social wall on every landing page built for each of the 16 cities where the games will occur. They’re also using a social feed to share updates from FIFA’s president.
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Dynamic social walls are a great alternative to static ads, especially in sports. A live feed draws attention by mixing sponsor messages with authentic sports social media content created by fans. It boosts engagement from viewers and has the power to ignite team spirit and create excitement. That also means more eyeballs for your sponsors’ ads.
Social media is used by teams to announce essential updates and by fans to comment on the team’s performance during major sports events. A social wall brings all the updates, news, comments and fan support to one place, opening a channel between teams and fans.
Players, teams and sports associations use social media to establish their brand, connect with fans, broadcast updates, and even endorse other brands. Leverage this social media content by showcasing it on a website or event with a social wall.
A social wall has the power to build excitement among attendees at major sports events. Events often also create hashtags to encourage attendee-generated content. A social wall collects all content tagged with the hashtag and displays it at the event so attendees can see their posts and those by other fans.
While social walls are particularly well suited for large-scale team sports, other sports activities like marathons can also benefit. Use a live feed to enhance community sense by letting people share their progress and show their support. Attendees from different parts of the world can also interact through a social wall.
Turn fans and sports stars into influencers by encouraging them to post about your sports brand. Their endorsement will let the world know how trustworthy your brand is. Gathering all that User-Generated Content on a social wall and embedding it on your website will increase your brand awareness.
Adding sponsored content to a social wall allows you to generate revenue similarly to how you would with static ads. If you display the social wall on a big screen at an event, you can sell advertising spots to local or international businesses and then choose how often an ad shows up. The live social feed will help draw attention to your sponsors’ messages.
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