Sports Social Media for Teams, Fans and Athletes
Secure a victory with a social wall — connect fans and players, include sponsored ads, and create interactive sports experiences
Collect content from multiple platforms
Use a social wall to boost fan engagement and let fans show their support by sending messages to the team. Display sports social media content on your website or showing fan-generated content on a social wall at live events. You can also create hashtag campaigns for sports events to increase attendee interaction. A social wall can aggregate content from multiple social media platforms.
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The benefits of sports social media walls
Dynamic social walls are a great alternative to static ads, especially in sports. A live feed draws attention by mixing sponsor messages with authentic sports social media content created by fans. It boosts engagement from viewers and has the power to ignite team spirit and create excitement. That also means more eyeballs for your sponsors’ ads.
1. Connect fans and players
2. Leverage sports social media content
3. Boost attendee engagement
4. Create interactive sports experiences
5. Increase sports brand awareness
6. Add sponsored ads and generate revenue
Sports and social media are a powerful combination
Source: Rosy Strategies.
How agencies can use social walls to amplify their clients’ reach
Event walls
Use a social wall to engage attendees during sports-related events, whether it’s a marathon or a basketball game, a major sports league or local soccer match. A social wall will be an excellent motivator for people to post, which will, in turn, help you ignite team spirit and motivate participants.
Permanent displays
Display a social wall in your office building or stadium during practice. Show content shared by fans to make athletes feel supported. Share important updates, news, and fan-generated content. Players and fans will appreciate it.
Website widgets
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add authentic fan-generated content. Stay in control of posts displayed on your wall thanks to powerful moderation features.
“We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand website properties. The feedback has been great as the layout of the content looks much better and is easier to read.”
Rolanda Gregory, Vice President of Marketing, The Memphis Grizzlies
Case studies
Sports social media examples
A social feed is part of the Dallas Mavericks fan experience
The NBA team Dallas Mavericks implemented a social media feed on the Dallas Mavs homepage and their mobile app for fast and easy communication with fans in real-time. The feed collects all relevant social media posts from various channels and displays them unified in one central place.
Ferrari reaps the benefits of using a live social media feed
Famous Formula One brand Ferrari is doing a great job producing content for their social media profiles. They then reuse this content in a live social media feed embedded on various Ferrari websites. The social wall is even displayed on a screen in the Ferrari pit stop during races.
Montréal Canadiens use Twitter feed on stadium screen
The PR and marketing company behind the Mental Health KC campaign used Walls.io to display a live social feed at the Mental Health KC Conference, embedded the social feed on the conference website and added it to the event app. The social wall helped the client amplify their social media reach.
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