Secure a victory with a social wall — connect fans and players, include sponsored ads, and create interactive sports experiences
Use a social wall to boost fan engagement and let fans show their support by sending messages to the team. Display sports social media content on your website or showing fan-generated content on a social wall at live events. You can also create hashtag campaigns for sports events to increase attendee interaction. A social wall can aggregate content from multiple social media platforms.
Dynamic social walls are a great alternative to static ads, especially in sports. A live feed draws attention by mixing sponsor messages with authentic sports social media content created by fans. It boosts engagement from viewers and has the power to ignite team spirit and create excitement. That also means more eyeballs for your sponsors’ ads.
Real-time sports events are fantastic for social media interaction. 80% of sports fans interact with social media sites while watching a game live on TV. But even while no live events are on, 61% of sports viewers still follow their favourite sports online. It’s no surprise that 93.3% of global sports leaders agree that fans’ social media engagement will likely grow further in the next five to ten years. Source:
Use a social wall to engage attendees during sports-related events, whether it’s a marathon or a basketball game, a major sports league or local soccer match. A social wall will be an excellent motivator for people to post, which will, in turn, help you ignite team spirit and motivate participants.
Display a social wall in your office building or stadium during practice. Show content shared by fans to make athletes feel supported. Share important updates, news, and fan-generated content. Players and fans will appreciate it.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add authentic fan-generated content. Stay in control of posts displayed on your wall thanks to powerful moderation features.
We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand website properties. The feedback has been great as the layout of the content looks much better and is easier to read.
Sports social media examples
The NBA team Dallas Mavericks implemented a social media feed on the Dallas Mavs homepage and their mobile app for fast and easy communication with fans in real-time. The feed collects all relevant social media posts from various channels and displays them unified in one central place.
Famous Formula One brand Ferrari is doing a great job producing content for their social media profiles. They then reuse this content in a live social media feed embedded on various Ferrari websites. The social wall is even displayed on a screen in the Ferrari pit stop during races.
The NHL team Motréal Canadiens created a Twitter campaign to connect fans and players via a 10-foot screen. Fans could tweet their messages of encouragement using a hashtag, which would then be displayed on a massive screen in the Habs’ home stadium during training.
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