Secure a victory with a social wall — connect fans and players, include sponsored ads, and create interactive sports experiences
Use a social wall to boost fan engagement and let fans show their support by sending messages to the team. Display sports social media content on your website or showing fan-generated content on a social wall at live events. You can also create hashtag campaigns for sports events to increase attendee interaction. A social wall can aggregate content from multiple social media platforms.
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Dynamic social walls are a great alternative to static ads, especially in sports. A live feed draws attention by mixing sponsor messages with authentic sports social media content created by fans. It boosts engagement from viewers and has the power to ignite team spirit and create excitement. That also means more eyeballs for your sponsors’ ads.
Social media is used by teams to announce essential updates and by fans to comment on the team’s performance during major sports events. A social wall brings all the updates, news, comments and fan support to one place, opening a channel between teams and fans.
Players, teams and sports associations use social media to establish their brand, connect with fans, broadcast updates, and even endorse other brands. Leverage this social media content by showcasing it on a website or event with a social wall.
A social wall has the power to build excitement among attendees at major sports events. Events often also create hashtags to encourage attendee-generated content. A social wall collects all content tagged with the hashtag and displays it at the event so attendees can see their posts and those by other fans.
While social walls are particularly well suited for large-scale team sports, other sports activities like marathons can also benefit. Use a live feed to enhance community sense by letting people share their progress and show their support. Attendees from different parts of the world can also interact through a social wall.
Turn fans and sports stars into influencers by encouraging them to post about your sports brand. Their endorsement will let the world know how trustworthy your brand is. Gathering all that User-Generated Content on a social wall and embedding it on your website will increase your brand awareness.
Adding sponsored content to a social wall allows you to generate revenue similarly to how you would with static ads. If you display the social wall on a big screen at an event, you can sell advertising spots to local or international businesses and then choose how often an ad shows up. The live social feed will help draw attention to your sponsors’ messages.
“We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand website properties. The feedback has been great as the layout of the content looks much better and is easier to read.”
Rolanda Gregory, Vice President of Marketing, The Memphis Grizzlies
Sports social media examples
The NBA team Dallas Mavericks implemented a social media feed on the Dallas Mavs homepage and their mobile app for fast and easy communication with fans in real-time. The feed collects all relevant social media posts from various channels and displays them unified in one central place.
Famous Formula One brand Ferrari is doing a great job producing content for their social media profiles. They then reuse this content in a live social media feed embedded on various Ferrari websites. The social wall is even displayed on a screen in the Ferrari pit stop during races.
The PR and marketing company behind the Mental Health KC campaign used Walls.io to display a live social feed at the Mental Health KC Conference, embedded the social feed on the conference website and added it to the event app. The social wall helped the client amplify their social media reach.
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