Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases
Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.
Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.
Using social media walls in retail
Wallpaper from the 70s encourages customers to share their wallpaper in action. Their social wall is seamlessly integrated on their website, showcasing beautiful real-life examples of their products.
To celebrate its 25th anniversary, Life is Good ran a hashtag campaign for donations in the summer of 2019. Posts from the campaign were displayed on a Walls.io social wall, which was embedded on the campaign website.
Front End Engineer
Using Walls.io removes the complexities of aggregating posts from various social channels so we could hit the ground running with our campaign. Instead of pulling in posts from various sources, we were able to focus on the UX of our landing page and strategy for this year-long campaign. Walls.io has a robust API that we were quickly able to hook into and pull our collection of posts into a custom landing page. Walls.io also has fantastic customer/developer support between their documentation and super-responsive live chat agents.
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Agencies all over the world use the power of social media to create high-return campaigns for their clients.
Encourage your customers to use your official hashtag and post about their experience with your products, stores or customer service. People really enjoy sharing amazing products with their community on social media, and that is powerful authentic content that you can then use in your marketing.
Before making a purchase, people tend to look at what previous visitors or buyers have to say. A social wall displaying authentic content posted by your existing customers will help people decide to buy from you, and it will boost your conversions.
Use a social media wall to display content published by your customers across multiple social platforms. Make your employees more aware of how their commitment to work and customer service is appreciated by fans of your brand.
Create a hashtag campaign and offer incentives, like a coupon or a free product. Campaigns like that are excellent for introducing your business to new potential buyers while engaging existing customers as well.
Returning customers are even better than new customers. To get customers to return and engage more with your business on social media, create an ongoing hashtag campaign. For example, a competition for the best photo of the month wins a discount voucher.
Install a photo booth and encourage customers to take a picture, print it, and share it on social media. Collect the photos on a social wall, and display it in your stores and on your website to attract more visitors. You could also take the opportunity to ask them about their shopping experience.
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