Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases
Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.
Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.
Using social media walls in retail
Sweetwater used a social wall to increase real-time engagement with the 17,000+ people in attendance at GearFest. They ran a contest that awarded a guitar, among other prizes, to the best photo using the hashtag #GearFest.
Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.
YT Industries set up a teaser campaign using a microsite with a countdown timer, some hashtags, and print and online advertising. The center of the campaign was a social wall collecting hashtag entries.
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