Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases
User-generated content influences the buying decision
According to this survey by TurnTo, 88% of U.S. consumers trust a product recommendation that comes directly from a friend, making them the most trusted source for shopping decisions. The same study showed that 90% of U.S. consumers also rate online recommendations from other users as highly influential for their purchasing decisions. User-generated content gives them confidence in their decision to buy something, and a majority find UGC far more interesting than content created by a brand.
Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.
Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.
Walls.io really cares about customer needs. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can focus our social wall on customer-generated content and also make sure it links back to our product pages, ideally increasing purchase conversions.
The German audio equipment manufacturer is using a social wall to collect user-generated content posted by customers on various social media platforms. They select the most amazing posts, link them to their products, and easily embed the social wall on their product pages. This helps visitors see that customers are happy with the brand, and they get inspired by seeing the products in action.
Chocolate manufacturer Zotter has set up a social media wall for multiple reasons. For one, it allows the social media team to keep track of social media postings about the brand. Furthermore, by setting up the wall on a screen at the company, Zotter employees can see how their hard work affects customer happiness. And the social wall embedded on the website serves to keep the website current and engage visitors.
innocent’s social media presence is a prime example for brands doing social media marketing right. They used Walls.io for a multi-hashtag campaign that rolled out in more than 6,500 schools in the UK and Ireland encouraging kids to plant their own veg. The well-done hashtag campaign promotes a healthy lifestyle which goes in line with the brand’s mission.