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The benefits of using social walls in retail
Photos and messages published by consumers on social media are a goldmine for the retail industry. Nothing is more convincing than authentic content published by your customers. That’s why every retailer out there should be focusing on social retail.
Turn customers into brand ambassadors
Encourage your customers to use your official hashtag and post about their experience with your products, stores or customer service. People really enjoy sharing amazing products with their community on social media, and that is powerful authentic content that you can then use in your marketing.
Boost conversions by adding authentic content to your website
Before making a purchase, people tend to look at what previous visitors or buyers have to say. A social wall displaying authentic content posted by your existing customers will help people decide to buy from you, and it will boost your conversions.
Encourage employee engagement
Use a social media wall to display content published by your customers across multiple social platforms. Make your employees more aware of how their commitment to work and customer service is appreciated by fans of your brand.
Increase your social media reach with hashtag campaigns
Create a hashtag campaign and offer incentives, like a coupon or a free product. Campaigns like that are excellent for introducing your business to new potential buyers while engaging existing customers as well.
Make people want to come back
Returning customers are even better than new customers. To get customers to return and engage more with your business on social media, create an ongoing hashtag campaign. For example, a competition for the best photo of the month wins a discount voucher.
Bring some fun to your store
Install a photo booth and encourage customers to take a picture, print it, and share it on social media. Collect the photos on a social wall, and display it in your stores and on your website to attract more visitors. You could also take the opportunity to ask them about their shopping experience.
How to use social walls in retail
Using social media walls in retail
beyerdynamic uses social walls for their eCommerce shop
The German audio equipment manufacturer is using a social wall to collect user-generated content posted by customers on various social media platforms. They select the most amazing posts, link them to their products, and easily embed the social wall on their product pages. This helps visitors see that customers are happy with the brand, and they get inspired by seeing the products in action.
Zotter engages both customers and employees with social wall displays
Chocolate manufacturer Zotter has set up a social media wall for multiple reasons. For one, it allows the social media team to keep track of social media postings about the brand. Furthermore, by setting up the wall on a screen at the company, Zotter employees can see how their hard work affects customer happiness. And the social wall embedded on the website serves to keep the website current and engage visitors.
innocent drinks uses social walls to boost multi-hashtag campaign
innocent’s social media presence is a prime example for brands doing social media marketing right. They used Walls.io for a multi-hashtag campaign that rolled out in more than 6,500 schools in the UK and Ireland encouraging kids to plant their own veg. The well-done hashtag campaign promotes a healthy lifestyle which goes in line with the brand’s mission.
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