Make retail more engaging with a social media wall

Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases

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How stores can use social walls to boost sales

Event walls

Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.

Image showing the attendees of a trade fair and a screen with a social wall

Permanent displays

Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.

Permanent display showing a social media wall

Website widgets

A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.

Computer showing an embedded social feed on a retail website
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Customer stories

Using social media walls in retail

Sweetwater’s Gearfest Engages Attendees With a Hashtag Wall

Sweetwater used a social wall to increase real-time engagement with the 17,000+ people in attendance at GearFest. They ran a contest that awarded a guitar, among other prizes, to the best photo using the hashtag #GearFest.

Heather Herron
Heather Herron

VP of Corporate Communication

Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.

YT Industries Runs Hashtag Competition With a Social Wall Embed

YT Industries set up a teaser campaign using a microsite with a countdown timer, some hashtags, and print and online advertising. The center of the campaign was a social wall collecting hashtag entries.

Collect content from multiple platforms

Most retailers have a lot going on on their social media channels. Collect the content that you and your customers already share and use it to keep your website fresh and engage visitors.

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Direct Posts

Allow visitors to upload text and photos directly

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Keywords, hashtags, profiles, collections, lists

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Hashtags, business profiles

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Pages, page mentions, albums

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Keywords, profiles, playlists

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Profiles, hashtags

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RSS feeds

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Keywords, subreddits

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Keywords, blogs

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Hashtags, profiles

Get started with a social media wall

Create a social wall for your business in minutes.

Using social media walls for your clients

Agencies all over the world use the power of social media to create high-return campaigns for their clients.

1. Turn customers into brand ambassadors

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2. Boost conversions by adding authentic content to your website

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3. Encourage employee engagement

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4. Increase your social media reach with hashtag campaigns

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5. Make people want to come back

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6. Bring some fun to your store

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User-generated content influences the buying decision

Source: TurnTo.

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