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The benefits of using social media for eCommerce
Posts and videos published by happy customers and influencers are a goldmine for eCommerce websites. Nothing is more inspiring and reassuring about the quality of a product than seeing other people use it. Displaying these accolades on a social wall has many benefits.
Boost engagement with your brand
78% of consumers say that their purchasing decisions are influenced by what companies post on social media. Drive engagement by displaying your posts on a social wall and drawing attention to them.
Increase shop revenue with trustworthy social content
Aggregate and display authentic content posted by your customers on an embedded social feed. This will generate trust and help people decide to buy.
Create desire and traffic through social media
Social media drives shopping behaviour, but it also drives shopping traffic. 50% of consumers say that seeing photos from an Instagram feed on a brand’s website helps them discover a new product during their visit.
Let your influencers shine
92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. Amplify their reach by collecting and sharing their posts on your website in real-time.
Capitalise on user-generated content
Display the best posts and videos on your eCommerce platform. Add a button that links to the product featured in each post. Lead the user directly to the product instead of expecting them to search for it themselves.
Display your customers’ social posts, showing how they are using your product and saying how much they like it, to let your employees experience recognition for how important their work is. Feeling valued will boost everyone’s motivation.
How to use social walls in eCommerce
Using social media in eCommerce
Yamaha Music London uses a social wall to engage and inform website visitors
Yamaha Music London sells every instrument you can think of online. They embedded a social wall on every product page. On their walls, they display posts about how customers are using their product and mix it with their own social media posts. They engage with their customers and motivate them to engage by posting questions and little games.
IKEA Poland uses social media feed to offer inspiration
IKEA Poland uses a social media feed to display authentic social media content from shoppers posted on Instagram or Twitter using the store’s official hashtags. The images serve as inspiration for other customers and communicate that you don’t need to be an interior designer to make your home look great with IKEA products.
beyerdynamic uses social walls for their eCommerce shop
The German audio equipment manufacturer has a social wall embedded on their website. They select the most amazing user-generated content posted with their hashtag and then link those posts to the corresponding products. Visitors see that other customers are satisfied with the brand and get to see the products in action.
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