Social media for eCommerce platforms and online shops
Use a social wall to display powerful user-generated content which helps to promote your products, offer inspiration and increase your revenue
Collect content from multiple platforms
Create an interactive shopping experience with a social wall. Collect the social media posts your customers and influencers share and display them on a live social feed. Link those posts directly to your products and mix it up by adding special deals or discounts to your wall.
Aggregate content from hashtags, profiles and pages and select the posts you want to display. You can also choose which social media channels you want to include on your social wall. Walls.io offers integrations with the most popular social platforms.
Get started with a social media wall
Create a social wall for your business in minutes.
The benefits of using social media for eCommerce
Posts and videos published by happy customers and influencers are a goldmine for eCommerce websites. Nothing is more inspiring and reassuring about the quality of a product than seeing other people use it. Displaying these accolades on a social wall has many benefits.
1. Boost engagement with your brand on social media
2. Increase shop revenue with trustworthy social content
3. Create desire and traffic through social media
4. Let your influencers shine
5. Capitalise on user-generated content
6. Motivate Employees
Social media has a high impact on eCommerce
Sources: Pew Research, Mediapost and Forbes.
How to use social walls in eCommerce
Website widgets
Using a social wall on your eCommerce platform will help you drive engagement and create authenticity by displaying user-generated content. Additionally, a social feed keeps your website up-to-date with powerful social proof and the social media posts you already create.
Permanent displays
Display a social wall in your office, cafeteria or production site. Give your employees insight into how your customers use the product and how much they love it. You can also use it for internal monitoring of mentions of your brand or specific terms or products.
“Walls.io really cares about customer needs. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can focus our social wall on customer-generated content and also make sure it links back to our product pages, ideally increasing purchase conversions.”
Marco Pace, Social Media Specialist, beyerdynamic
Case studies
Using social media in eCommerce
Yamaha Music London uses a social wall to engage and inform website visitors
Yamaha Music London sells every instrument you can think of online. They embedded a social wall on every product page. On their walls, they display posts about how customers are using their product and mix it with their own social media posts. They engage with their customers and motivate them to engage by posting questions and little games.
IKEA Poland uses social media feed to offer inspiration
IKEA Poland uses a social media feed to display authentic social media content from shoppers posted on Instagram or Twitter using the store’s official hashtags. The images serve as inspiration for other customers and communicate that you don’t need to be an interior designer to make your home look great with IKEA products.
beyerdynamic uses social walls for their eCommerce shop
The German audio equipment manufacturer has a social wall embedded on their website. They select the most amazing user-generated content posted with their hashtag and then link those posts to the corresponding products. Visitors see that other customers are satisfied with the brand and get to see the products in action.
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