Make authentic user-generated content visible, engage your visitors, and increase bookings using a social wall
User-generated social media content can help people discover new places to travel to or amazing hotels and restaurants that are already vetted by their friends and family. Collect content that your guests are sharing on social media in a live social feed and then mix it with owned content such as deals or event announcements. Choose which social media channels you want to include in your social wall. Walls.io offers integrations with the most popular social platforms.
Hotels, restaurants, local tourist offices, agencies, travel portals and local attractions use social media walls to collect amazing content and expand their reach. Here’s how you, too, can benefit from a social media wall.
Hospitality and tourism marketing isn’t the one-sided method it used to be, where it’s all about telling everyone how great we are. Nowadays, travellers are more than ever relying on word of mouth. In response, the tourism and hospitality industry is turning to social media to promote its services and to engage people in a more personal way. (Source: MDG)
Use a social wall to engage guests during events. Be it corporate events organised at your hotel, parties, themed evenings at your restaurant, or staff events — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.
Town halls, museums, tourist organisations, hotels, tour organisers, and restaurants all around the world use social displays to inform, engage and encourage people to share their experience on social media.
A social media wall on your website helps you keep your website up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying customer UGC that will help boost conversions.
Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the user-generated content collected in our widget provides an authentic view of our region in real-time.
Using social media walls in hospitality and tourism
Schallaburg, a Renaissance castle and museum in Lower Austria, used a social media wall display as part of its seasonal exhibition, encouraging visitors to contribute by using the exhibition’s official hashtag.
The travel platform uses a social wall widget on its website to connect Facebook posts to exclusive deals. With over 70,000 hotels and more than 70 operators, Restplatzbörse uses Walls.io to integrate hand-picked offers from Facebook directly on the homepage.
The official online travel guide for the city of Vienna offers information about sights, event and hotel bookings, and historical information. They are using a second social wall on a microsite that is dedicated to Viennese modernism to engage with visitors and citizens alike. They display stunning visual content on their social walls that makes you want to visit those places in the city.
If you need help getting started or have questions regarding our pricing or features, just book a quick demo call. Our team is always happy to help.