How the tourism industry benefits from social media walls

Make authentic User-Generated Content visible, engage your visitors, and increase bookings using a social wall

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How the hospitality industry can use social walls

Event walls

Use a social wall to engage guests during events. Be it corporate events organised at your hotel, parties, themed evenings at your restaurant, or staff events — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.

Social wall displayed on a big screen in an event's hall

Permanent displays

Town halls, museums, tourist organisations, hotels, tour organisers, and restaurants all around the world use social displays to inform, engage and encourage people to share their experience on social media.

Permanent display in an airport showing a social media feed

Website widgets

A social media wall on your website helps you keep your website up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying customer UGC that will help boost conversions.

Hotel Social Media Feed embedded on a website
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Customer stories

Using social media walls in hospitality and tourism

Austrian Tourist Board Uses Multilingual Social Walls

The Austrian National Tourist Board uses social walls for B2C and B2B campaigns. They also leverage the language filter by setting up country-specific social walls adapted to each country’s needs.

Lisa Dorfner
Lisa Dorfner

Brand Management und Kampagnen

Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.

Thermen & Badewelt Sinsheim use social walls to take fans on a journey to paradise

Thermen & Badewelt Sinsheim use social walls to give fans insight into their spas. They focus on authentic and approachable content, especially on TikTok, and the social feed embedded on their website helps them stay connected to their fans and customers.

Elena Auer
Elena Auer

Online Marketing

By embedding the social wall on our website, we want to get in touch with our guests. Our social media channels are always also a point of contact directly with our guests. So it gives us the opportunity to present ourselves authentically and multifaceted.

Collect content from multiple platforms

User-generated content can help people discover new places to travel to or amazing hotels and restaurants that are already vetted by their friends and family. Collect content that your guests are sharing on social media in a live social feed and then mix it with owned content such as deals or event announcements.

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Direct Posts

Allow visitors to upload text and photos directly

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X (Twitter)

Keywords, hashtags, profiles & lists

Instagram logo


Hashtags, business profiles

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Pages, mentions, albums, hashtags

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Keywords, profiles, playlists

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Linkedin logo


Pages, hashtags & keywords

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Profiles, hashtags

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RSS feeds

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Pinterest logo



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Reddit logo


Keywords, subreddits

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Keywords, blogs

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Hashtags, profiles

Engage your visitors with authentic
User-Generated Content

Create a social wall for your business in minutes.

Using social media walls in hospitality and tourism

Hotels, restaurants, local tourist offices, agencies, travel portals and local attractions use social media walls to collect amazing content and expand their reach. Here’s how you, too, can benefit from a social media wall.

1. Gain influential brand ambassadors

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2. Boost conversions by adding authentic UGC to your website

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3. Engage customers and enhance their experience

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4. Increase your social media reach with hashtag campaigns

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5. Make people want to come back

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6. Generate revenue by displaying sponsored posts

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Social media is a powerful marketing tool for tourism

Source: MDG.

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