Use a social media wall to connect with your audience, educate the public about healthcare topics and raise awareness for medical conditions
Engage with your audience and share information, educational resources or cutting-edge scientific progress. Encourage and utilise user-generated content to create trust in your company and services. Aggregate content from hashtags, profiles and pages and select the content you want to display.
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Social media and healthcare are a powerful combination. You can connect with patients and caregivers, share information, discuss health care policies, promote health awareness and communicate with the public. Use photos, videos and information that is already published every day and display it on a real-time social feed.
A study by the University of Florida found that nearly 90% of older adults have used social media to seek out and share health information. Post helpful answers to the questions people are asking on social media to increase your reach and establish trust. Collect the posts on a social wall to make the information available to everybody.
According to a PwC Health Research Institute study, 41% of people said social media would affect their choice of a specific doctor. Tune in to the discussion on social media, boost your reputation and interact with people. They’ll thank you by choosing your services, allowing you to grow your practice.
A study by the PwC Health Research Institute has shown that people would be most likely to trust information posted by doctors, hospitals, etc. on social media. Healthcare providers can easily connect and form a relationship with their patients on social media. Collect and display those posts on a social feed on your website to increase your patients’ level of trust in you.
Social media is a great way to raise public awareness about new and emerging health concerns or educate the public about wide-spread diseases and their prevention. It gives you the possibility to communicate fast and directly with the public. Create a social wall dedicated to the campaign and display relevant posts on it to create visibility and awareness.
Scientific findings are shared on social media and discussed by the medical community. Collect and display social media posts that are most relevant to your research. Make the social wall available to your research team to support them with always up-to-date information on the newest findings. Equally, share your own cutting-edge research to make it available to other researchers.
40% of those polled in the PwC Health Research Institute study said information found on social media would affect the way they coped with a chronic condition, their approach to diet and exercise. Use social media to inform and provide a community for patients with chronic diseases. Encourage them, show them exercises for everyday life and let them exchange experiences with other patients. Collect all posts on a real-time social feed on a dedicated page or microsite.
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