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The benefits of using a social media wall for government institutions
Social media is a great way to open a direct dialogue between a government and its citizens. Engage, inform and educate through social media to foster transparency and social trust. Use photos, videos and information that is published every day and display it on a real-time social feed.
Increase citizen engagement
With social media, you can drive citizen engagement by opening a two-way dialogue and generating awareness and support for your initiatives. Let your amazing content shine on a social wall. This will help you build trust and allow people to relate to your organisation.
Educate and inform your community
Focus government use of social media on sharing information and helping the community. On a social media wall, you can collect and display all your community news and updates in real-time. Aggregate posts from different social media channels, such as sports clubs, public schools or directly from city hall on a social wall.
Fight fake news with an information hub
Unfortunately, social media is a playground for fake news. Fight it by setting the facts straight. Gather valuable and reliable information on a social wall so citizens have a trustworthy source from which they can get their news. Create a social hub for it, which then acts as a reliable source and contact point.
Increase your social media reach with hashtag campaigns
Use community- and event-specific hashtags to spread your messages. When people post using your hashtag, it will spread to their followers. This way, you will reach an audience that you may not usually be able to access. You will connect to new voters, raise awareness for your cause, and increase your social media reach.
Communicate more efficiently during a crisis
Social media is a reliable channel during a crisis when everyone is overwhelmed. It allows you to easily and quickly reach out to your target audience. Important messages can be shown in real-time on a social feed to ensure that everybody has access to the latest information. It can also give you a place to monitor feedback and mentions of crisis-related posts.
Create interactive digital experiences
Use social media to present your city, parks, theatres, museums or stadiums in a unique way. Display those posts on a social wall to create an extraordinary first impression of your city for visitors. Allow those you can’t physically come to visit to experience your amazing sightseeing spots online. Provide historical background information on the social wall to broaden the experience.
How to use social walls as a government institution
Social media for government institutions and international organizations
OECD FORUM uses a social wall to engage audience worldwide
To make public participation easier, OECD is driving an ambitious social media strategy, engaging attendees on multiple social networks. They’re encouraging attendees to create video messages and broadcast their opinions via Periscope and Facebook Live. They then aggregate all those posts from various social media channels on one social wall to make the conference truly interactive.
German Federal Ministry of Education and Research uses a social wall to promote STEM to kids
The Federal Ministry of Education and Research in Germany collects challenges, which are compiled and presented by various STEM initiatives, on a social wall. The idea behind the social wall is to spark children’s joy for logic, geometry, geography or mechanics. By awakening kids’ passion playfully at an early age, they hope that it will evolve into a lasting one and perhaps even lead to a profession in STEM.
Vienna Tourist Board uses social walls to create an interactive online experience
The official online travel guide for the city of Vienna offers information about sights, event and hotel bookings, and historical information. They are using a second social wall on a microsite that is dedicated to Viennese modernism to engage with visitors and citizens alike. They display stunning visual content on their social walls that makes you want to visit those places in the city.
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