Use a social wall to inform and connect to the public, increase citizen engagement and create interactive digital experiences
Why social media is a valuable communication tool
Social media has become one of the strongest communication channels for governments over the last years. According to the Pew Research Center, 55% of U.S. adults get their news from social media. No wonder then that the OECD report shows that 85% of the U.S. public institutions are recognising that fact and are using social media to distribute information. Sources: OECD iLibrary, Pew Research Center 1 and 2.
Use a social wall to create interactive events. Engage with your attendees during open days, fundraisers, special sports events or concerts. A social wall will help you collect and display authentic user-generated content, spread the word about your event and make your event much more fun.
Display a social wall at City Hall, the tourist info or throughout different locations in the city. Share the latest city news, show fun facts about the city or display select posts that people are publishing about the places they visit. By showing what the city has to offer in an innovative way, you will make people want to experience more of it.
Embed a social wall on your website to keep it up to date with content you already created for social media. You can add compelling social proof by featuring employees’ or visitors’ favourite places. It’s also a great way to inform the public about the latest news or raise awareness for a special cause.
Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the user-generated content collected in our widget provides an authentic view of our region in real-time.
To make public participation easier, OECD is driving an ambitious social media strategy, engaging attendees on multiple social networks. They’re encouraging attendees to create video messages and broadcast their opinions via Periscope and Facebook Live. They then aggregate all those posts from various social media channels on one social wall to make the conference truly interactive.
The Federal Ministry of Education and Research in Germany collects challenges, which are compiled and presented by various STEM initiatives, on a social wall. The idea behind the social wall is to spark children’s joy for logic, geometry, geography or mechanics. By awakening kids’ passion playfully at an early age, they hope that it will evolve into a lasting one and perhaps even lead to a profession in STEM.
The official online travel guide for the city of Vienna offers information about sights, event and hotel bookings, and historical information. They are using a second social wall on a microsite that is dedicated to Viennese modernism to engage with visitors and citizens alike. They display stunning visual content on their social walls that makes you want to visit those places in the city.