Social media for government institutions and international organisations

Use a social wall to inform and connect to the public, increase citizen engagement and create interactive digital experiences

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Globalbusiness
Ingov
Eda
Wieninfo
Queenslandgovernment

How to use social walls as a government institution

Event walls

Use a social wall to create interactive events. Engage with your attendees during open days, fundraisers, special sports events or concerts. A social wall will help you collect and display authentic User-Generated Content, spread the word about your event and make your event much more fun.

Permanent display on an event hall showing an insitutional social media wall

Permanent displays

Display a social wall at City Hall, the tourist info or throughout different locations in the city. Share the latest city news, show fun facts about the city or display select posts that people are publishing about the places they visit. By showing what the city has to offer in an innovative way, you will make people want to experience more of it.

Permanent display showing a social media wall with pictures of Vienna

Website widgets

Embed a social wall on your website to keep it up to date with content you already created for social media. You can add compelling social proof by featuring employees’ or visitors’ favourite places. It’s also a great way to inform the public about the latest news or raise awareness for a special cause.

Person browsing a website that includes a social media feed
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Customer stories

Social media for government institutions and international organizations

Austrian Tourist Board Uses Multilingual Social Walls

The Austrian National Tourist Board uses social walls for B2C and B2B campaigns. They also leverage the Walls.io language filter by setting up country-specific social walls adapted to each country’s needs.

Lisa Dorfner
Lisa Dorfner

Brand Management und Kampagnen

Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.

IPU Engages Parliamentarians With a Social Wall at Assembly Meeting

In 2021, IPU integrated a social wall displayed on large screens into the 143rd IPU Assembly meeting, facilitating engagement among members and creating transparency for non-members.

Kate Brooks
Kate Brooks

Social Media Editor

I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.

Collect content from multiple platforms

User-generated content can help create social trust and transparency for your organisation. Combine it with your own social media posts that inform and educate your audience. Collect the content that you, your citizens and visiting tourists are already sharing every day on social media and use it to keep your website fresh and engage with the public.

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

X Logo

Keywords, hashtags, profiles & lists

Instagram logo

Instagram

Hashtags, business profiles

Facebook logo

Facebook

Pages, page mentions, albums

Youtube logo

YouTube

Keywords, profiles, playlists

TikTok logo

TikTok

Profiles

Mastodon Logo

Mastodon

Profiles, hashtags

RSS logo

RSS

RSS feeds

Flickr logo

Flickr

Keywords

Pinterest logo

Pinterest

Boards

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Tumbrl logo

Tumblr

Keywords, blogs

VKontakte logo

VKontakte

Hashtags, profiles

Get started with a social media wall

Create a social wall for your business in minutes.

The benefits of using a social media wall for government institutions

Social media is a great way to open a direct dialogue between a government and its citizens. Engage, inform and educate through social media to foster transparency and social trust. Use photos, videos and information that is published every day and display it on a real-time social feed.

1. Increase citizen engagement

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2. Educate and inform your community

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3. Fight fake news with an information hub

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4. Increase your social media reach with hashtag campaigns

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5. Communicate more efficiently during a crisis

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6. Create interactive digital experiences

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Why social media is a valuable communication tool

Sources: OECD iLibrary, Pew Research Center 1 and 2.

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