Social media for government institutions and international organisations

Use a social wall to inform and connect to the public, increase citizen engagement and create interactive digital experiences

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How to use social walls as a government institution

Event walls

Use a social wall to create interactive events. Engage with your attendees during open days, fundraisers, special sports events or concerts. A social wall will help you collect and display authentic User-Generated Content, spread the word about your event and make your event much more fun.

Permanent display on an event hall showing an insitutional social media wall

Permanent displays

Display a social wall at City Hall, the tourist info or throughout different locations in the city. Share the latest city news, show fun facts about the city or display select posts that people are publishing about the places they visit. By showing what the city has to offer in an innovative way, you will make people want to experience more of it.

Permanent display showing a social media wall with pictures of Vienna

Website widgets

Embed a social wall on your website to keep it up to date with content you already created for social media. You can add compelling social proof by featuring employees’ or visitors’ favourite places. It’s also a great way to inform the public about the latest news or raise awareness for a special cause.

Person browsing a website that includes a social media feed
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Customer stories

Social media for government institutions and international organizations

Austrian Tourist Board Uses Multilingual Social Walls

The Austrian National Tourist Board uses social walls for B2C and B2B campaigns. They also leverage the Walls.io language filter by setting up country-specific social walls adapted to each country’s needs.

Lisa Dorfner
Lisa Dorfner

Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.

IMO Features a Photo Library on a Social Wall

The IMO set out to create a diverse photo library. To do this, the IMO invited women in the maritime sector to share their photos. The contributions from around the world were collected on a social media wall.

Karine Langlois
Karine Langlois

Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.

Collect content from multiple platforms

User-generated content can help create social trust and transparency for your organisation. Combine it with your own social media posts that inform and educate your audience. Collect the content that you, your citizens and visiting tourists are already sharing every day on social media and use it to keep your website fresh and engage with the public.

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

Facebook logo

Facebook

Pages, page mentions, albums

Instagram logo

Instagram

Hashtags, business profiles

Twitter logo

Twitter

Keywords, hashtags, profiles, collections, lists

TikTok logo

TikTok

Profiles

Pinterest logo

Pinterest

Boards

Youtube logo

YouTube

Keywords, profiles, playlists

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Flickr logo

Flickr

Keywords

Tumbrl logo

Tumblr

Keywords, blogs

RSS logo

RSS

RSS feeds

VKontakte logo

VKontakte

Hashtags, profiles

Get started with a social media wall

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The benefits of using a social media wall for government institutions

Social media is a great way to open a direct dialogue between a government and its citizens. Engage, inform and educate through social media to foster transparency and social trust. Use photos, videos and information that is published every day and display it on a real-time social feed.

1. Increase citizen engagement

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2. Educate and inform your community

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3. Fight fake news with an information hub

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4. Increase your social media reach with hashtag campaigns

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5. Communicate more efficiently during a crisis

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6. Create interactive digital experiences

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Why social media is a valuable communication tool

Sources: OECD iLibrary, Pew Research Center 1 and 2.

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