Use a social wall to inform and connect to the public, increase citizen engagement and create interactive digital experiences
Use a social wall to create interactive events. Engage with your attendees during open days, fundraisers, special sports events or concerts. A social wall will help you collect and display authentic User-Generated Content, spread the word about your event and make your event much more fun.
Display a social wall at City Hall, the tourist info or throughout different locations in the city. Share the latest city news, show fun facts about the city or display select posts that people are publishing about the places they visit. By showing what the city has to offer in an innovative way, you will make people want to experience more of it.
Embed a social wall on your website to keep it up to date with content you already created for social media. You can add compelling social proof by featuring employees’ or visitors’ favourite places. It’s also a great way to inform the public about the latest news or raise awareness for a special cause.
Social media for government institutions and international organizations
The Austrian National Tourist Board uses social walls for B2C and B2B campaigns. They also leverage the Walls.io language filter by setting up country-specific social walls adapted to each country’s needs.
Brand Management und Kampagnen
Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.
In 2021, IPU integrated a social wall displayed on large screens into the 143rd IPU Assembly meeting, facilitating engagement among members and creating transparency for non-members.
Social Media Editor
I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
Create a social wall for your business in minutes.
Social media is a great way to open a direct dialogue between a government and its citizens. Engage, inform and educate through social media to foster transparency and social trust. Use photos, videos and information that is published every day and display it on a real-time social feed.
With social media, you can drive citizen engagement by opening a two-way dialogue and generating awareness and support for your initiatives. Let your amazing content shine on a social wall. This will help you build trust and allow people to relate to your organisation.
Focus government use of social media on sharing information and helping the community. On a social media wall, you can collect and display all your community news and updates in real-time. Aggregate posts from different social media channels, such as sports clubs, public schools or directly from city hall on a social wall.
Unfortunately, social media is a playground for fake news. Fight it by setting the facts straight. Gather valuable and reliable information on a social wall so citizens have a trustworthy source from which they can get their news. Create a social hub for it, which then acts as a reliable source and contact point.
Use community- and event-specific hashtags to spread your messages. When people post using your hashtag, it will spread to their followers. This way, you will reach an audience that you may not usually be able to access. You will connect to new voters, raise awareness for your cause, and increase your social media reach.
Social media is a reliable channel during a crisis when everyone is overwhelmed. It allows you to easily and quickly reach out to your target audience. Important messages can be shown in real-time on a social feed to ensure that everybody has access to the latest information. It can also give you a place to monitor feedback and mentions of crisis-related posts.
Use social media to present your city, parks, theatres, museums or stadiums in a unique way. Display those posts on a social wall to create an extraordinary first impression of your city for visitors. Allow those you can’t physically come to visit to experience your amazing sightseeing spots online. Provide historical background information on the social wall to broaden the experience.
We'll help you find the best setup and plan for your brand.