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We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.
We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
We were so happy to find the features Walls.io offered. It allowed us to create a virtual audience so that anyone watching could cheer on teammates and celebrate wins at home. It kept engagement up on social and also helped spread the word about our events. People were excited to see themselves on the wall!
The social wall was a key element of our social media and engagement strategy throughout the conferences, providing an excellent collage of experiences throughout.
Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.
Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the User-Generated Content collected in our widget provides an authentic view of our region in real time.