Social media for financial services institutions
Use a social wall to gain customer trust, engage employees and tell your brand’s story.
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Collect content from multiple social media platforms
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try it for freeTHE BENEFITS OF SOCIAL MEDIA FOR financial services
Gain customer trust
Being active on social media helps you build visibility for your brand. By collecting social media content in a live feed and embedding it on your website, you gain social media followers and website visitors’ trust. Through your social media posts, they get to know your brand better.
Solve any issues
Set up a hashtag campaign dedicated to customer service issues. Showcase solved queries tagged with the hashtag on a social wall and display the feed on your website. Customers will realise how effective your customer service is and trust you to help them as well.
Engage employees
Use a social feed to show off content published by your employees. Motivate them to represent your company outside the office by posting photos, videos or messages. They can tag them with the company hashtag, so their content will show up on your social wall.
Tell your brand’s story
A social media feed can tell your brand’s story. The tiles of your wall can move at the pace you choose, show what you wish, and with the colours you prefer. A personalised social wall keeps viewers informed and creates a cohesive look for your company.
Combine your content
If you create specific content for different social media platforms, a social wall can bring everything together. Gather content from various social media channels and combine it on a social wall. Show off your content by embedding the social wall on your website or displaying it on a big screen during your event.
Make finances fun
Financial services don’t have to come across as boring and stuffy. Create fun engagement campaigns and add the content to a social wall! You can plan a giveaway for the best meme tagged with your hashtag, or you can install fun props at the office for employees and customers to take photos with.
Social media for financial services providers is a must
Financial services institutions that wish to expand their customer base need to have a social media presence. There’s a common misconception about people with spare money not using social media. Still, studies have shown that 90% of people with investable assets (between $100,000 and $1 million) are active social media users. Of those, 44% engage with financial institutions on social media. Also, 63% of mass affluent consumers are said to take action after using social media to learn more about financial services. In sum, fortune befriends the bold financial brands who have a good social media presence. Source: Social Media Today
KNOW-HOW
How to use social walls for financial services institutions
event walls
Use a social wall to engage attendees during financial-related events, whether it’s a trade fair or a conference, an investment summit or a small business expo. A social wall will be an excellent motivator for people to post, which will help you promote your brand and attract customers.
permanent displays
Display a social wall at your headquarters or branch offices. Show content shared by customers and employees to gain trust and promote company culture. Mix company updates, funny posts, news, and motivate visitors to share their visit on social media. All unified with a company hashtag.
website widgets
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add authentic user-generated content. Use moderation features to choose posts displayed on your wall. You can personalise a widget as much as you want.
Chris Peat
Global Digital Marketing, Senior Manager, BearingPoint
We were looking for a platform that could gather all of our social media in one place. The whole selection process happened in 15 minutes before a telephone call, and Walls.io stood out as a leader. And the reason it’s so good is its flexibility. Because in 15 minutes, we were able to realise this could be the heartbeat of our whole campaign. It was the social wall that brought everything together.
CASE STUDIES
Social media for financial services examples
Erste Bank social media campaign encourages you to believe in yourself
Erste Bank harnessed the power of social media to strengthen its bonds with customers in Austria by creating an emotive hashtag campaign that combines both brand content and user-generated content on a social wall.
Raiffeisen Bank Romania ran an engaging UGC hashtag contest
Raiffeisen Bank Romania celebrated Romania’s National Day by asking people to post pictures of their country and describe why they love it. The user-generated content campaign was organised as an Instagram hashtag contest.
A social wall for social responsibility at BearingPoint
To celebrate their 10th year as a company, the international consulting company BearingPoint organised an internal CSR campaign called 10 Days of Caring. They used a social media wall to display posts at their various offices around the world and motivate employees to take part in the philanthropic campaign.
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