Use a social wall to gain customer trust, engage employees and tell your brand’s story.
Social media for financial services providers is a must
Financial services institutions that wish to expand their customer base need to have a social media presence. There’s a common misconception about people with spare money not using social media. Still, studies have shown that 90% of people with investable assets (between $100,000 and $1 million) are active social media users. Of those, 44% engage with financial institutions on social media. Also, 63% of mass affluent consumers are said to take action after using social media to learn more about financial services. In sum, fortune befriends the bold financial brands who have a good social media presence. Source: Social Media Today
Use a social wall to engage attendees during financial-related events, whether it’s a trade fair or a conference, an investment summit or a small business expo. A social wall will be an excellent motivator for people to post, which will help you promote your brand and attract customers.
Display a social wall at your headquarters or branch offices. Show content shared by customers and employees to gain trust and promote company culture. Mix company updates, funny posts, news, and motivate visitors to share their visit on social media. All unified with a company hashtag.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add authentic user-generated content. Use moderation features to choose posts displayed on your wall. You can personalise a widget as much as you want.
We were looking for a platform that could gather all of our social media in one place. The whole selection process happened in 15 minutes before a telephone call, and Walls.io stood out as a leader. And the reason it’s so good is its flexibility. Because in 15 minutes, we were able to realise this could be the heartbeat of our whole campaign. It was the social wall that brought everything together.
Erste Bank harnessed the power of social media to strengthen its bonds with customers in Austria by creating an emotive hashtag campaign that combines both brand content and user-generated content on a social wall.
Raiffeisen Bank Romania celebrated Romania’s National Day by asking people to post pictures of their country and describe why they love it. The user-generated content campaign was organised as an Instagram hashtag contest.
To celebrate their 10th year as a company, the international consulting company BearingPoint organised an internal CSR campaign called 10 Days of Caring. They used a social media wall to display posts at their various offices around the world and motivate employees to take part in the philanthropic campaign.