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The benefits of using social media walls for nonprofits
Photos and messages published by supporters on social media are a goldmine for nonprofits. Nothing is more convincing than authentic content published by the people who support your organisation. Collecting it all on a social wall has some great benefits.
Drive engagement year-round
Get the audience talking about your nonprofit organisation’s key issues by posting comments and asking questions through your social wall. Encourage people to join the conversation on Twitter, Instagram, or any other social platforms you use.
Feature donors at fundraising events
Many nonprofits use social walls for specific fundraising events. Social walls provide a hub for visual materials, support messages and donation appeals throughout the fundraising process. A social wall is also the perfect place to give a little thanks to donors and supporters.
Share valuable feedback with the team
Display content published across multiple social platforms to make your employees more aware of how their work is appreciated by donors and supporters of your nonprofit organisation.
Increase your social media reach with hashtag campaigns
Hashtag campaigns are a powerful tool. When people publish their photos, tweets, and posts using your hashtag, the message spreads to their friends and followers. This, in turn, creates more exposure and reach for your nonprofit organisation.
Make your most valuable social media content visible
With a social wall, you can curate posts, hashtags, and photos from your favourite social media channels into one social feed that you can embed on your website or display on any digital screen. A social wall helps you make the most of your social media content.
Connect with your community around the world during events
Social media brings communities together and shortens distances. You can use a social media wall to bring your community together and get your message heard during local as well as global events.
How to use social walls as a nonprofit organisation
Using Social Media Walls for Nonprofits
Plan International uses social walls during a global event
Children’s charity Plan International used a social media campaign to empower teenage girls to become government and business leaders for a day. The campaign took place in more than 50 countries around the world.
Life is Good Foundation raises $1 million using the power of social media
To celebrate its 25th anniversary, Life is Good ran a hashtag campaign for donations. For every post using the hashtag #SomethingGood, the company donated $1 to the Life is Good Kids Foundation. $1 million was raised over the course of the campaign. The embedded social wall serves to keep the website current and engage visitors.
United Way Greater Toronto uses social media to impact local change
United Way is a worldwide not-for-profit organisation that supports social services locally. One of the regional organisations, United Way Greater Toronto, has set up a social wall, which the organisation is using to make an impact in the local community.
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