RAISE YOUR NONPROFIT’S PROFILE WITH A SOCIAL MEDIA WALL

Generate funding opportunities and raise awareness of your cause using a social wall

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Collect content from multiple social media platforms

Most nonprofits have very active social media channels. Collect the content that you and your audience share every day on social media and use it to keep your website fresh and engage with visitors. Aggregate content from specific hashtags, profiles and pages and select which posts you want to display. You can also choose which social media channels you want to include in your social wall. Walls.io offers integrations with the most popular social platforms.

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RAISE AWARENESS WITH A SOCIAL MEDIA WALL

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THE BENEFITS OF USING SOCIAL MEDIA WALLS FOR NONPROFITS

Photos and messages published by supporters on social media are a goldmine for nonprofits. Nothing is more convincing than authentic content published by the people who support your organisation. Collecting it all on a social wall has some great benefits.

Social Media Benefit for NonProfits #1

DRIVE ENGAGEMENT YEAR-ROUND

Get the audience talking about your nonprofit organisation’s key issues by posting comments and asking questions through your social wall. Encourage people to join the conversation on Twitter, Instagram, or any other social platforms you use.

Social Media Benefit for NonProfits #2

FEATURE DONORS AT FUNDRAISING EVENTS

Many nonprofits use social walls for specific fundraising events. Social walls provide a hub for visual materials, support messages and donation appeals throughout the fundraising process. A social wall is also the perfect place to give a little thanks to donors and supporters.

Social Media Benefit for NonProfits #3

SHARE VALUABLE FEEDBACK WITH THE TEAM

Display content published across multiple social platforms to make your employees more aware of how their work is appreciated by donors and supporters of your nonprofit organisation.

Social Media Benefit for NonProfits #4

INCREASE YOUR SOCIAL MEDIA REACH WITH HASHTAG CAMPAIGNS

Hashtag campaigns are a powerful tool. When people publish their photos, tweets, and posts using your hashtag, the message spreads to their friends and followers. This, in turn, creates more exposure and reach for your nonprofit organisation.

Social Media Benefit for NonProfits #5

MAKE YOUR MOST VALUABLE SOCIAL MEDIA CONTENT VISIBLE

With a social wall, you can curate posts, hashtags, and photos from your favourite social media channels into one social feed that you can embed on your website or display on any digital screen. A social wall helps you make the most of your social media content.

Social Media Benefit for NonProfits #6

CONNECT WITH YOUR COMMUNITY AROUND THE WORLD DURING EVENTS

Social media brings communities together and shortens distances. You can use a social media wall to bring your community together and get your message heard during local as well as global events.

Why social media works for nonprofits

According to Nonprofit Tech for Good, 71% of nonprofits worldwide agree that social media is effective for online fundraising. Meanwhile, 29% of online donors say that social media is the communication tool that most inspires them to give.

KNOW-HOW

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HOW TO USE SOCIAL WALLS AS A NONPROFIT ORGANISATION

social media for nonprofits event social wall

event walls

Use a social wall to engage visitors during events. A social wall will help you connect with your donors and entertain attendees. It enables you to collect authentic user-generated content and spread the word about your nonprofit.

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permanent displays

Use a social wall to showcase amazing user-generated content that donors post about your nonprofit every day on social media. Combine their posts with news about your latest campaigns and some fun content. Communicate your official hashtag and get visitors to share something about their visit on social media.

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social media for nonprofits permanent social feed display
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website widgets

A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add compelling social proof via user-generated content posted by people using your hashtag or tagging your nonprofit.

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Michelle O'Brien

MICHELLE O’BRIEN

Public Image Coordinator, Rotary Zone 24W, 2018-2021

Rotary International’s Pacific Northwest PETS, one of the largest in the world for training nearly 800 Rotary leaders, has been effectively using the Walls.io platform for three years now. This year, we noticed a substantial difference in the time of adoption by our attendees. As soon as we fired the wall up in the ballroom, the posts and photos started pouring in! All of our vendors were so thrilled that they have all signed up already for next year.

CASE STUDIES

Using Social Media Walls for Nonprofits

Plan International Hashtag Campaign Social Wall

PLAN INTERNATIONAL USES SOCIAL WALLS DURING A GLOBAL EVENT

Children’s charity Plan International used a social media campaign to empower teenage girls to become government and business leaders for a day. The campaign took place in more than 50 countries around the world.

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Life is Good Nonprofit Hashtag Campaign for Donations

LIFE IS GOOD FOUNDATION RAISES $1 MILLION USING THE POWER OF SOCIAL MEDIA

To celebrate its 25th anniversary, Life is Good ran a hashtag campaign for donations. For every post using the hashtag #SomethingGood, the company donated $1 to the Life is Good Kids Foundation. $1 million was raised over the course of the campaign. The embedded social wall serves to keep the website current and engage visitors.

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United Way Greater Toronto Local Love Case Study

UNITED WAY GREATER TORONTO USES SOCIAL MEDIA TO IMPACT LOCAL CHANGE

United Way is a worldwide not-for-profit organisation that supports social services locally. One of the regional organisations, United Way Greater Toronto, has set up a social wall, which the organisation is using to make an impact in the local community.

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