Boost ratings and stay connected to your audience using social media — on your news portal or during a broadcast
Use a social wall to engage your audience during events or live shows. A social wall creates a place for audiences to interact and discuss in real-time. It enables you to collect authentic content and spread the word about your publication or show.
Use an eye-catching physical social wall to showcase content that your audience posts about your publication on social media. Combine community posts with news items you want to share and some fun content. Communicate your official hashtag and get everyone to share something about your news or entertainment offerings on social media.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you attract more fans by allowing you to display content posted by others using your hashtag or tagging your social media channels. User-Generated Content serves as compelling social proof.
Using social media walls for news and entertainment
LehighValleyNews.com has creatively added a social wall on their website to showcase adoptable pets and pet-related content, enhancing community engagement. They host monthly polls for audience insights and encourage reader participation by inviting them to post rescue pet photos or videos using #LVPets or the wall’s QR code. This approach boosts website interaction, supports animal welfare, and strengthens the reader community.
NAMM leveraged a social wall to maximize brand exposure and ensure their attendees and sponsors were having the time of their life at the largest music trade show in North America. The NAMM Show social wall showcased a carefully curated mix of content from various NAMM company profiles on social media, user-generated content tagged with #nammshow, and Direct Posts. It was displayed and embedded in the key areas of the event environment, including the event app powered by Swapcard.
Associate Director / Strategic Project Management
The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.
Create a social wall for your business in minutes.
Photos and messages published by your audience on social media are a great way to spread the word about your brand. But it’s also a great opportunity to learn more about what your audience likes and to interact with it in real-time. Collecting everything on a social wall has some great benefits.
Get the audience to interact with your newspaper, news portal, TV or radio station through your social wall. Encourage people to join the conversation and ask questions on Twitter, Instagram, or any other social platforms you use.
Whether you hold a contest or just ask for the public’s opinion on a topic, you can use a social wall to feature their contributions on your website or even on a live display in the studio. A social wall is also the perfect place to give a little thanks to sponsors and supporters.
Display content published across multiple social platforms to make your team more aware of how their work is received. A social wall displayed at the office gives producers and editors insight into what the public likes and dislikes. They can adjust priorities accordingly to meet expectations better.
Hashtag campaigns are a powerful tool. When people post something on Twitter or Instagram using your hashtag, their message spreads to their friends and followers. This, in turn, creates more exposure and reach for your media enterprise.
With a social wall, you can curate posts, and photos from your own social media channels or hashtags into one social feed that you can embed on your website or display on any digital screen. A social wall helps you make the most of your social media content.
A social wall lets you aggregate all social media conversation in one place, making it easy for your audience to follow discussions in real-time. No need to switch between different networks. By embedding the social wall on your website, you don’t even lose traffic.
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