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The benefits of using social media walls for news and entertainment
Photos and messages published by your audience on social media are a great way to spread the word about your brand. But it’s also a great opportunity to learn more about what your audience likes and to interact with it in real-time. Collecting everything on a social wall has some great benefits.
Connect with your audience
Get the audience to interact with your newspaper, news portal, TV or radio station through your social wall. Encourage people to join the conversation and ask questions on Twitter, Instagram, or any other social platforms you use.
Feature content from fans and supporters
Whether you hold a contest or just ask for the public’s opinion on a topic, you can use a social wall to feature their contributions on your website or even on a live display in the studio. A social wall is also the perfect place to give a little thanks to sponsors and supporters.
Share valuable feedback with your team
Display content published across multiple social platforms to make your team more aware of how their work is received. A social wall displayed at the office gives producers and editors insight into what the public likes and dislikes. They can adjust priorities accordingly to meet expectations better.
Increase your social media reach with hashtag campaigns
Hashtag campaigns are a powerful tool. When people post something on Twitter or Instagram using your hashtag, their message spreads to their friends and followers. This, in turn, creates more exposure and reach for your media enterprise.
Make your most valuable social content stand out
With a social wall, you can curate posts, and photos from your own social media channels or hashtags into one social feed that you can embed on your website or display on any digital screen. A social wall helps you make the most of your social media content.
Bundle social media conversations in one place
A social wall lets you aggregate all social media conversation in one place, making it easy for your audience to follow discussions in real-time. No need to switch between different networks. By embedding the social wall on your website, you don’t even lose traffic.
How to use social walls as a news and entertainment provider
Using social media walls for news and entertainment
TrendingTopics combines a social wall with a live-streamed TV show
Trending Topics, an Austrian online portal for news about startups, innovation and technology, has partnered with the “2 Minuten 2 Millionen” TV show. For each episode of the show, Trending Topics created a blog post and embedded both the live stream from the show and the social media wall to drive engagement.
Broadsheet newspaper Kurier uses a social media feed on its online portal to provide information during a crisis
During the COVID-19 crisis, Austrian newspaper Kurier started a positive hashtag campaign encouraging people to stay at home and #BeatTheVirus. They embedded the social media feed on their website, providing up-to-date information and encouraging readers to post to the social wall.
Forbes8 embeds a social wall to share good vibes and updates
Forbes8, an information hub for entrepreneurs, embedded a social media wall in their website footer and is using it to share great content they publish on their social media channels with the website visitors in an engaging way. They are also collecting content posted by their fans on social media using the hashtag #forbes8.
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