Boost ratings and stay connected to your audience using social media — on your news portal or during a broadcast.
Why social media works for broadcasting services
According to a Nielsen report, 45% of consumers almost always use a second screen when watching TV, and a further 28% of consumers sometimes use another digital device simultaneously. Audiences clearly appreciate being able to view additional content related to the show they’re watching. A social media wall provides them with an easy way to engage with other viewers.
Use a social wall to engage your audience during events or live shows. A social wall creates a place for audiences to interact and discuss in real-time. It enables you to collect authentic content and spread the word about your publication or show.
Use an eye-catching physical social wall to showcase content that your audience posts about your publication on social media. Combine community posts with news items you want to share and some fun content. Communicate your official hashtag and get everyone to share something about your news or entertainment offerings on social media.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you attract more fans by allowing you to display content posted by others using your hashtag or tagging your social media channels. User-generated content serves as compelling social proof.
I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.
Trending Topics, an Austrian online portal for news about startups, innovation and technology, has partnered with the “2 Minuten 2 Millionen” TV show. For each episode of the show, Trending Topics created a blog post and embedded both the live stream from the show and the social media wall to drive engagement.
During the COVID-19 crisis, Austrian newspaper Kurier started a positive hashtag campaign encouraging people to stay at home and #BeatTheVirus. They embedded the social media feed on their website, providing up-to-date information and encouraging readers to post to the social wall.
Forbes8, an information hub for entrepreneurs, embedded a social media wall in their website footer and is using it to share great content they publish on their social media channels with the website visitors in an engaging way. They are also collecting content posted by their fans on social media using the hashtag #forbes8.