Engage your readers, listeners and viewers with a social media wall
Boost ratings and stay connected to your audience using social media — on your news portal or during a broadcast
How to use social walls as a news and entertainment provider
Event walls
Use a social wall to engage your audience during events or live shows. A social wall creates a place for audiences to interact and discuss in real-time. It enables you to collect authentic content and spread the word about your publication or show.
Permanent displays
Use an eye-catching physical social wall to showcase content that your audience posts about your publication on social media. Combine community posts with news items you want to share and some fun content. Communicate your official hashtag and get everyone to share something about your news or entertainment offerings on social media.
Website widgets
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you attract more fans by allowing you to display content posted by others using your hashtag or tagging your social media channels. User-Generated Content serves as compelling social proof.
“I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.”
Jakob Steinschaden, Co-founder, Trending Topics
Case studies
Using social media walls for news and entertainment
Trending Topics combines a social wall with a life-streamed TV show
Trending Topics, an Austrian online portal for news about startups, innovation and technology, has partnered with the “2 Minuten 2 Millionen” TV show. For each episode of the show, Trending Topics created a blog post and embedded both the live stream from the show and the social media wall to drive engagement.
Broadsheet newspaper Kurier uses a social media feed on its online portal to provide information during a crisis
During the COVID-19 crisis, Austrian newspaper Kurier started a positive hashtag campaign encouraging people to stay at home and #BeatTheVirus. They embedded the social media feed on their website, providing up-to-date information and encouraging readers to post to the social wall.
Forbes8 embeds a social wall to share good vibes and updates
Forbes8, an information hub for entrepreneurs, embedded a social media wall in their website footer and is using it to share great content they publish on their social media channels with the website visitors in an engaging way. They are also collecting content posted by their fans on social media using the hashtag #forbes8.
Collect content from multiple platforms
Social media has a significant influence on people’s choices when it comes to the news they follow, the TV shows they watch or the radio stations they listen to. Collect the content that you and your audience share every day on social media and use it to keep your website fresh and engage with the public.
Get started with a social media wall
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The benefits of using social media walls for news and entertainment
Photos and messages published by your audience on social media are a great way to spread the word about your brand. But it’s also a great opportunity to learn more about what your audience likes and to interact with it in real-time. Collecting everything on a social wall has some great benefits.
1. Connect with your audience
2. Feature content from fans and supporters
3. Share valuable feedback with your team
4. Increase your social media reach with hashtag campaigns
5. Make your most valuable social content stand out
6. Bundle social media conversations in one place
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