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Restoring our planet is a task too daunting for any one organization to lead on – even the United Nations. It takes a movement! Walls.io helps us capture the energy of #GenerationRestoration and bring the many actions people are already taking for our planet to the forefront.
Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.
The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.