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We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
The Walls.io social wall helps provide that feeling of togetherness, even when we’re separated during Pet Palooza. HSC is encouraging our donors to take selfies and photos while they walk and share them on their social media using #PetPaloozaRerouted. Walls.io is helping to gather all of these photos in a singular location and allow all of our participants to see their friends and family participating.
Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.