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I strongly feel that cities will not communicate correctly until they have a Walls.io-type experience. And I’m not going to feel good until all these other cities have a version of this. They’re doing their cities a disservice by not creating this type of platform. And using Walls.io could easily be one of the most cost-effective ways of promoting information locally.
The mechanics of the campaign, bringing in social media and our employee’s individual accounts, were very engaging and, judging by the #ownies posted, our people had fun taking part in the campaign. Social media stimulates creativity and is appealing due to ease of use and accessibility. We had overwhelming reactions from some employees who posted well over 100 #ownies with their accounts. We got over 3,500 #ownie posts and are quite satisfied with the results of the campaign, considering this was our first global hashtag campaign.
The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.