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We used the social wall on our recurring virtual conference to increase attendee engagement, both inside and outside the event platform. It encouraged our attendees to post on social media, which is a great way to show social proof and encourage more people to register. The cherry on the cake was the integration with our long-time partner SnapBar, a virtual photo booth provider. It made our event feel more human and reminded our audience that there’s a real person behind each profile. Walls.io is a great tool for creating a sense of community and belonging!
The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.
TwitchVision was a fun competition that had to do with creative people, great music, and lots of different creators and communities. So I thought it would be a great idea to include a “social wall” section within the show to engage the audience, interact with their posts, and encourage them to support their favourite songs by posting about them and getting featured on the TwitchVision wall.