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Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.
Ingolstadt’s social media newsroom allows visitors to find out about all our social media activities at a glance and daily. Additionally, they don’t have to log in on each social media platform or even have an account there, which poses a huge advantage for everyone. The response has been positive throughout.
I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.