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Seeing their posts appear in real-time on the big screens was the biggest motivator. For FHS Saudi Arabia and FHS World, many of our speakers and exhibitors naturally wanted that visibility, so they actively used the hashtag throughout the event.
We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
Moon Landing 50 is a global celebration, and this social wall has allowed event participants and organizers to engage not only with those at their events but at those around the world. It has been a great way to share updates and images from the innovative and unifying events around the world.