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We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.
It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.
We’ve been using Walls.io for 12 years, and since the beginning, the tool has offered the best features for the best value. What we really like is the variety of templates and the ease of switching between them, along with the possibility of creating a custom design through CSS access. These customization options are essential for us to achieve exactly what we want.