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The social wall is for use during our summer festival in The Jennie Kassanoff & Dan Schulman Welcome Center, located on the main path in the middle of our campus. The advantage of the social wall for us is being able to represent all the members of our community and spread awareness of our many different programs.
The wall was a distinct point of attraction for our event audiences — partners, ministries, and state officials. It was dynamic and helped our event participants engage with the proceedings of the day and what was being disseminated on our social media channels.
We used the social wall on our recurring virtual conference to increase attendee engagement, both inside and outside the event platform. It encouraged our attendees to post on social media, which is a great way to show social proof and encourage more people to register. The cherry on the cake was the integration with our long-time partner SnapBar, a virtual photo booth provider. It made our event feel more human and reminded our audience that there’s a real person behind each profile. Walls.io is a great tool for creating a sense of community and belonging!