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I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.
We use specific hashtags for our employer branding initiatives, and it’s helpful because the content tagged with these hashtags is aggregated automatically on our career website. This way, potential candidates can see all our employer branding activities on social media.
We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.