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TEDx is all about ideas and the conversations that will spark from them. The social wall helps accelerate these conversations as they’re accompanying the talks in real-time, but it also serves as an archive for audience reactions after the event.
As a typical B2B insurance company, we are seeking to achieve more awareness and brand perception, mainly focusing on our peer community. Our social wall displays who is speaking about us and what people are saying. That helps us generate more social buzz and monitor our social media channels.
We wanted attendees to feel part of the event before they even arrived—and Walls.io helped us make that happen.