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We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.
We wanted full control; to be able to present the different happenings around the zoo, as well as guest engagement and guest content. So we did a lot of research and found Walls.io. And it’s turned out to be absolutely everything I wanted and more.
We looked for a platform that could gather all of our social media in one place and expected to find something that we could probably plug into a website. When we found Walls.io, we were impressed by the whole solution. It was dramatically cheaper than doing an own-build solution with an agency, and it was considerably more flexible. The whole procurement process happened in 15 minutes before a telephone call, where we just started to search for these sorts of solutions. Walls.io stood out as a leader. And the reason it’s so good is its flexibility.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
As a typical B2B insurance company, we are seeking to achieve more awareness and brand perception, mainly focusing on our peer community. Our social wall displays who is speaking about us and what people are saying. That helps us generate more social buzz and monitor our social media channels.
Not all colleagues have social media or LinkedIn, so for that internal purpose, having Walls.io helps display and share passion and dedication from colleagues. It inspires other colleagues to do the same. It’s a great solution for keeping company culture together, and we’re very happy with it.