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We had so many posts coming in, and it was really vibrant. We had a couple of screens set up, and the wall was even embedded on our event website in advance so that people could see all of those posts that people are making from Echo.
I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
Our two-story media wall, with its two social walls, keeps our campus community informed and connected. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The media wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens.
We used the social wall on our recurring virtual conference to increase attendee engagement, both inside and outside the event platform. It encouraged our attendees to post on social media, which is a great way to show social proof and encourage more people to register. The cherry on the cake was the integration with our long-time partner SnapBar, a virtual photo booth provider. It made our event feel more human and reminded our audience that there’s a real person behind each profile. Walls.io is a great tool for creating a sense of community and belonging!
Moon Landing 50 is a global celebration, and this social wall has allowed event participants and organizers to engage not only with those at their events but at those around the world. It has been a great way to share updates and images from the innovative and unifying events around the world.
Not all colleagues have social media or LinkedIn, so for that internal purpose, having Walls.io helps display and share passion and dedication from colleagues. It inspires other colleagues to do the same. It’s a great solution for keeping company culture together, and we’re very happy with it.