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The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.

Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.

The audience reaction was overwhelmingly positive. Attendees enjoyed seeing their posts featured on the big screen, which created a sense of inclusion and excitement. It became a talking point during the conference, with many attendees actively seeking to have their content displayed.

The wall was a distinct point of attraction for our event audiences — partners, ministries, and state officials. It was dynamic and helped our event participants engage with the proceedings of the day and what was being disseminated on our social media channels.

We use specific hashtags for our employer branding initiatives, and it’s helpful because the content tagged with these hashtags is aggregated automatically on our career website. This way, potential candidates can see all our employer branding activities on social media.

We wanted full control; to be able to present the different happenings around the zoo, as well as guest engagement and guest content. So we did a lot of research and found Walls.io. And it’s turned out to be absolutely everything I wanted and more.