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We used the social wall on our recurring virtual conference to increase attendee engagement, both inside and outside the event platform. It encouraged our attendees to post on social media, which is a great way to show social proof and encourage more people to register. The cherry on the cake was the integration with our long-time partner SnapBar, a virtual photo booth provider. It made our event feel more human and reminded our audience that there’s a real person behind each profile. Walls.io is a great tool for creating a sense of community and belonging!
Working with big companies means that we are not always able to use social networks during an event, having the possibility to use Walls.io’s Direct Post feature helped us use the social wall without being bound by social networks!
The experience was new for many of our attendees and thoroughly enjoyed by everyone! Our partnership with Walls.io has been so helpful for us in making attendees a part of our event and hosting the kind of event experiences everyone deserves. The event really wouldn’t have had as big an impact without you.
The mechanics of the campaign, bringing in social media and our employee’s individual accounts, were very engaging and, judging by the #ownies posted, our people had fun taking part in the campaign. Social media stimulates creativity and is appealing due to ease of use and accessibility. We had overwhelming reactions from some employees who posted well over 100 #ownies with their accounts. We got over 3,500 #ownie posts and are quite satisfied with the results of the campaign, considering this was our first global hashtag campaign.
TwitchVision was a fun competition that had to do with creative people, great music, and lots of different creators and communities. So I thought it would be a great idea to include a “social wall” section within the show to engage the audience, interact with their posts, and encourage them to support their favourite songs by posting about them and getting featured on the TwitchVision wall.
Not all colleagues have social media or LinkedIn, so for that internal purpose, having Walls.io helps display and share passion and dedication from colleagues. It inspires other colleagues to do the same. It’s a great solution for keeping company culture together, and we’re very happy with it.