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While hosting an internal event, it has been critically important that we ensure data privacy and that social media policies are observed and upheld by every attendee. We leveraged Direct Posts on a social media wall in the 6Connex VEP, and voilá: we were able to gather thoughts from our attendees without worrying about any concerns regarding a breach in privacy.

Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.

Creative Center of America created the social wall with the hashtags #MentalHealthKC and #MHKC19 so that hope could be amplified, and help could be more easily found by anyone struggling with the challenges of mental illness. We displayed the social wall on a 50-inch TV screen in the high-traffic, registration check-in area at the conference. Cerner also embedded our wall in the app for the event that was used by conference attendees.

The videos look fantastic displayed on the walls and are a great way to liven up webpages, digital signage, and group content for our social channels. With short-form video being a key priority for us, having the ability to display this effectively across numerous channels and platforms is really important. We're thrilled to be able to do this with Walls.io.

Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.

Using Walls.io removes the complexities of aggregating posts from various social channels so we could hit the ground running with our campaign. Instead of pulling in posts from various sources, we were able to focus on the UX of our landing page and strategy for this year-long campaign. Walls.io has a robust API that we were quickly able to hook into and pull our collection of posts into a custom landing page. Walls.io also has fantastic customer/developer support between their documentation and super-responsive live chat agents.