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Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
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The audience reaction was overwhelmingly positive. Attendees enjoyed seeing their posts featured on the big screen, which created a sense of inclusion and excitement. It became a talking point during the conference, with many attendees actively seeking to have their content displayed.
It was exciting for us to be able to embed our TikTok content on our social wall for our recent National Jack Summit because it meant showcasing the incredible work of our brilliant, caring, and charismatic young leaders directly to their peers, adult allies, and collaborators. Not to mention, TikTok content adds so much extra life and fun to a social wall!
Creative Center of America created the social wall with the hashtags #MentalHealthKC and #MHKC19 so that hope could be amplified, and help could be more easily found by anyone struggling with the challenges of mental illness. We displayed the social wall on a 50-inch TV screen in the high-traffic, registration check-in area at the conference. Cerner also embedded our wall in the app for the event that was used by conference attendees.
We’ve been using Walls.io for years, and it’s simply the best social hub tool out there. We implemented our social wall on a touch display at our drinking chocolate bar, and both visitors and employees are loving it.
We had so many posts coming in, and it was really vibrant. We had a couple of screens set up, and the wall was even embedded on our event website in advance so that people could see all of those posts that people are making from Echo.