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The mechanics of the campaign, bringing in social media and our employee’s individual accounts, were very engaging and, judging by the #ownies posted, our people had fun taking part in the campaign. Social media stimulates creativity and is appealing due to ease of use and accessibility. We had overwhelming reactions from some employees who posted well over 100 #ownies with their accounts. We got over 3,500 #ownie posts and are quite satisfied with the results of the campaign, considering this was our first global hashtag campaign.
We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.
Using Walls.io removes the complexities of aggregating posts from various social channels so we could hit the ground running with our campaign. Instead of pulling in posts from various sources, we were able to focus on the UX of our landing page and strategy for this year-long campaign. Walls.io has a robust API that we were quickly able to hook into and pull our collection of posts into a custom landing page. Walls.io also has fantastic customer/developer support between their documentation and super-responsive live chat agents.
Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.
We’ve been using Walls.io for 12 years, and since the beginning, the tool has offered the best features for the best value. What we really like is the variety of templates and the ease of switching between them, along with the possibility of creating a custom design through CSS access. These customization options are essential for us to achieve exactly what we want.
Love your social wall! It makes sharing the story of our great elementary school easy and professional looking. I share Walls.io with educators whenever I can.