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I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
Rotary International’s Pacific Northwest PETS, one of the largest in the world for training nearly 800 Rotary leaders, has been effectively using the Walls.io platform for three years now. This year, we noticed a substantial difference in the time of adoption by our attendees. As soon as we fired the wall up in the ballroom, the posts and photos started pouring in! All of our vendors were so thrilled that they have all signed up already for next year.
TEDx is all about ideas and the conversations that will spark from them. The social wall helps accelerate these conversations as they’re accompanying the talks in real-time, but it also serves as an archive for audience reactions after the event.
We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.
We had so many posts coming in, and it was really vibrant. We had a couple of screens set up, and the wall was even embedded on our event website in advance so that people could see all of those posts that people are making from Echo.
We loved that Walls.io provided a hybrid solution for connecting both onsite and virtual audiences. I would highlight the direct posting feature as one of Walls.io’s most valuable benefits. It creates a safe and controlled environment for our internal audience while respecting their privacy.