Try Walls.io social walls for free

The social wall was a key element of our social media and engagement strategy throughout the conferences, providing an excellent collage of experiences throughout.

We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.

Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.

We had so many posts coming in, and it was really vibrant. We had a couple of screens set up, and the wall was even embedded on our event website in advance so that people could see all of those posts that people are making from Echo.

The audience reaction was overwhelmingly positive. Attendees enjoyed seeing their posts featured on the big screen, which created a sense of inclusion and excitement. It became a talking point during the conference, with many attendees actively seeking to have their content displayed.

We showed the wall on a big screen on stage after each moderation part, in the break, and during the workshop as well. It was really great because people could always see what was happening on social media. We really liked how easy it was to set up a social wall with Walls.io. We went for the Event Pass, so I only did a trial run one day before our event, and it was easy. I just connected our Twitter and Instagram accounts and defined our hashtag #BMWWOLCON in the sources. And that was it — incredibly easy.