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Seeing their posts appear in real-time on the big screens was the biggest motivator. For FHS Saudi Arabia and FHS World, many of our speakers and exhibitors naturally wanted that visibility, so they actively used the hashtag throughout the event.

We had so many posts coming in, and it was really vibrant. We had a couple of screens set up, and the wall was even embedded on our event website in advance so that people could see all of those posts that people are making from Echo.

Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.

The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.

We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.

The social wall allows every fan the chance to get involved and feel they are part of the show. The seamless integration of user-generated content into our events has added a personal touch, allowing fans to share their passion in real-time.