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I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.

We showed the wall on a big screen on stage after each moderation part, in the break, and during the workshop as well. It was really great because people could always see what was happening on social media. We really liked how easy it was to set up a social wall with Walls.io. We went for the event subscription, so I only did a trial run one day before our event and it was really easy. I just connected our Twitter and Instagram accounts and defined our hashtag #BMWWOLCON in the sources. And that was it — incredibly easy.

Working with big companies means that we are not always able to use social networks during an event, having the possibility to use Walls.io’s Direct Post feature helped us use the social wall without being bound by social networks!

The more we use the wall, year after year, the more it becomes a staple of our ceremony. I just want to continue to show how much engagement we’re getting and all the fun ways it can involve parents, families, and students. And it really gets people excited to see themselves up on the screen.

Ingolstadt’s social media newsroom allows visitors to find out about all our social media activities at a glance and daily. Additionally, they don’t have to log in on each social media platform or even have an account there, which poses a huge advantage for everyone. The response has been positive throughout.

Using Walls.io removes the complexities of aggregating posts from various social channels so we could hit the ground running with our campaign. Instead of pulling in posts from various sources, we were able to focus on the UX of our landing page and strategy for this year-long campaign. Walls.io has a robust API that we were quickly able to hook into and pull our collection of posts into a custom landing page. Walls.io also has fantastic customer/developer support between their documentation and super-responsive live chat agents.