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It was exciting for us to be able to embed our TikTok content on our social wall for our recent National Jack Summit because it meant showcasing the incredible work of our brilliant, caring, and charismatic young leaders directly to their peers, adult allies, and collaborators. Not to mention, TikTok content adds so much extra life and fun to a social wall!
The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
I strongly feel that cities will not communicate correctly until they have a Walls.io-type experience. And I’m not going to feel good until all these other cities have a version of this. They’re doing their cities a disservice by not creating this type of platform. And using Walls.io could easily be one of the most cost-effective ways of promoting information locally.
Working with big companies means that we are not always able to use social networks during an event, having the possibility to use Walls.io’s Direct Post feature helped us use the social wall without being bound by social networks!
Not all colleagues have social media or LinkedIn, so for that internal purpose, having Walls.io helps display and share passion and dedication from colleagues. It inspires other colleagues to do the same. It’s a great solution for keeping company culture together, and we’re very happy with it.