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We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand properties. The feedback has been great as the layout of the content looks much better and is easier to read.
It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.
We loved that Walls.io provided a hybrid solution for connecting both onsite and virtual audiences. I would highlight the direct posting feature as one of Walls.io’s most valuable benefits. It creates a safe and controlled environment for our internal audience while respecting their privacy.
The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.
We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.
Creative Center of America created the social wall with the hashtags #MentalHealthKC and #MHKC19 so that hope could be amplified, and help could be more easily found by anyone struggling with the challenges of mental illness. We displayed the social wall on a 50-inch TV screen in the high-traffic, registration check-in area at the conference. Cerner also embedded our wall in the app for the event that was used by conference attendees.