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The more we use the wall, year after year, the more it becomes a staple of our ceremony. I just want to continue to show how much engagement we’re getting and all the fun ways it can involve parents, families, and students. And it really gets people excited to see themselves up on the screen.

Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.

Walls.io helps us to really bring our social media and event-specific hashtags to life at our events. It is the perfect tool for curating and amplifying the best posts from our attendees, and a great way to encourage attendees to post more when they see their content appearing on the big screen.

We want to present our guests with a wide variety of impressions from Bad Buchau. The social wall makes this easy because it allows us to collect and use the excellent content our guests create and display it next to our posts and images.

I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.

I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.