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The more we use the wall, year after year, the more it becomes a staple of our ceremony. I just want to continue to show how much engagement we’re getting and all the fun ways it can involve parents, families, and students. And it really gets people excited to see themselves up on the screen.
It was exciting for us to be able to embed our TikTok content on our social wall for our recent National Jack Summit because it meant showcasing the incredible work of our brilliant, caring, and charismatic young leaders directly to their peers, adult allies, and collaborators. Not to mention, TikTok content adds so much extra life and fun to a social wall!
The social wall is for use during our summer festival in The Jennie Kassanoff & Dan Schulman Welcome Center, located on the main path in the middle of our campus. The advantage of the social wall for us is being able to represent all the members of our community and spread awareness of our many different programs.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
I strongly feel that cities will not communicate correctly until they have a Walls.io-type experience. And I’m not going to feel good until all these other cities have a version of this. They’re doing their cities a disservice by not creating this type of platform. And using Walls.io could easily be one of the most cost-effective ways of promoting information locally.
We have used social media walls at in-person events in the past. It helped bring together attendees’ social engagement and created buzz around the event. In virtual events, it has been an integral interactive activation we have recommended to our clients. Given its digital channel, audiences across the globe can check in to express themselves, take part in a live social media contest and have some fun with their virtual photo booth selfie. (VP, Client Relations & Creative, TK Events)