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The social wall allows every fan the chance to get involved and feel they are part of the show. The seamless integration of user-generated content into our events has added a personal touch, allowing fans to share their passion in real-time.
Each day, tennis fans all over Germany are posting a ton of social media content related to the sport. With Walls.io we found the perfect partner to power our hashtag campaign #LebeDeinTennis on all our social media channels.
We want to present our guests with a wide variety of impressions from Bad Buchau. The social wall makes this easy because it allows us to collect and use the excellent content our guests create and display it next to our posts and images.
I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
We showed the wall on a big screen on stage after each moderation part, in the break, and during the workshop as well. It was really great because people could always see what was happening on social media. We really liked how easy it was to set up a social wall with Walls.io. We went for the event subscription, so I only did a trial run one day before our event and it was really easy. I just connected our Twitter and Instagram accounts and defined our hashtag #BMWWOLCON in the sources. And that was it — incredibly easy.
Working with big companies means that we are not always able to use social networks during an event, having the possibility to use Walls.io’s Direct Post feature helped us use the social wall without being bound by social networks!