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TEDx is all about ideas and the conversations that will spark from them. The social wall helps accelerate these conversations as they’re accompanying the talks in real-time, but it also serves as an archive for audience reactions after the event.

We were seeking an affordable solution to social content aggregation because our marketing budget for the exhibition is limited. After a demo of Walls.io, it seemed to offer the flexibility and branding capability to help us achieve our goals.

Walls.io helps us to really bring our social media and event-specific hashtags to life at our events. It is the perfect tool for curating and amplifying the best posts from our attendees, and a great way to encourage attendees to post more when they see their content appearing on the big screen. It might seem like a small thing, to post someone’s photo or tweet up for your whole event to see, but attendees consistently give us very positive feedback on the experience, coming up to our social team to ask for more information on this magical tool that saw their post leap out of their phone and into reality.

The wall was a distinct point of attraction for our event audiences — partners, ministries, and state officials. It was dynamic and helped our event participants engage with the proceedings of the day and what was being disseminated on our social media channels.

We were delighted with the use of Walls.io at our OECD Forum this year; displayed on the wall of the conference centre, it animated the space and encouraged participants to engage on social media.

The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.