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I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.

TwitchVision was a fun competition that had to do with creative people, great music, and lots of different creators and communities. So I thought it would be a great idea to include a “social wall” section within the show to engage the audience, interact with their posts, and encourage them to support their favourite songs by posting about them and getting featured on the TwitchVision wall.

Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.

The social wall was a key element of our social media and engagement strategy throughout the conferences, providing an excellent collage of experiences throughout.

Working with big companies means that we are not always able to use social networks during an event, having the possibility to use Walls.io’s Direct Post feature helped us use the social wall without being bound by social networks!

Our two-story media wall, with its two social walls, keeps our campus community informed and connected. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The media wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens.