





The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.


TwitchVision was a fun competition that had to do with creative people, great music, and lots of different creators and communities. So I thought it would be a great idea to include a “social wall” section within the show to engage the audience, interact with their posts, and encourage them to support their favourite songs by posting about them and getting featured on the TwitchVision wall.


Some people just don’t want to post a photo from a trade show on their social media accounts. But they were fine with posting it directly to the wall this time and enjoyed that they could see the picture appearing on the wall while they were standing there. Overall, the interaction with the wall was the biggest we’ve seen since we started using social walls.


The social wall allows every fan the chance to get involved and feel they are part of the show. The seamless integration of user-generated content into our events has added a personal touch, allowing fans to share their passion in real-time.


Our two-story media wall, with its two social walls, keeps our campus community informed and connected. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The media wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens.


To us, the benefits of Walls.io are obvious — it’s an instantly recognisable plug-in that’s easy to implement and brings a website to life. It’s also really easy for us and our clients to monitor and moderate.