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We use specific hashtags for our employer branding initiatives, and it’s helpful because the content tagged with these hashtags is aggregated automatically on our career website. This way, potential candidates can see all our employer branding activities on social media.

As a typical B2B insurance company, we are seeking to achieve more awareness and brand perception, mainly focusing on our peer community. Our social wall displays who is speaking about us and what people are saying. That helps us generate more social buzz and monitor our social media channels.

TEDx is all about ideas and the conversations that will spark from them. The social wall helps accelerate these conversations as they’re accompanying the talks in real-time, but it also serves as an archive for audience reactions after the event.

The social wall is for use during our summer festival in The Jennie Kassanoff & Dan Schulman Welcome Center, located on the main path in the middle of our campus. The advantage of the social wall for us is being able to represent all the members of our community and spread awareness of our many different programs.

The experience was new for many of our attendees and thoroughly enjoyed by everyone! Our partnership with Walls.io has been so helpful for us in making attendees a part of our event and hosting the kind of event experiences everyone deserves. The event really wouldn’t have had as big an impact without you.

Walls.io offers us many options, both regarding the technical setup as well as the design. By putting social media content from various channels on the website, we can also reach those users who don’t use any of the social media networks we’re on.