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We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.
Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.
We were delighted with the use of Walls.io at our OECD Forum this year; displayed on the wall of the conference centre, it animated the space and encouraged participants to engage on social media.
The social wall was a key element of our social media and engagement strategy throughout the conferences, providing an excellent collage of experiences throughout.
Ingolstadt’s social media newsroom allows visitors to find out about all our social media activities at a glance and daily. Additionally, they don’t have to log in on each social media platform or even have an account there, which poses a huge advantage for everyone. The response has been positive throughout.
We were seeking an affordable solution to social content aggregation because our marketing budget for the exhibition is limited. After a demo of Walls.io, it seemed to offer the flexibility and branding capability to help us achieve our goals.