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By embedding the social wall on our website, we want to get in touch with our guests. Our social media channels are always also a point of contact directly with our guests. So it gives us the opportunity to present ourselves authentically and multifaceted.
Some people just don’t want to post a photo from a trade show on their social media accounts. But they were fine with posting it directly to the wall this time and enjoyed that they could see the picture appearing on the wall while they were standing there. Overall, the interaction with the wall was the biggest we’ve seen since we started using social walls.
Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.
The Walls.io social wall helps provide that feeling of togetherness, even when we’re separated during Pet Palooza. HSC is encouraging our donors to take selfies and photos while they walk and share them on their social media using #PetPaloozaRerouted. Walls.io is helping to gather all of these photos in a singular location and allow all of our participants to see their friends and family participating.
To us, the benefits of Walls.io are obvious — it’s an instantly recognisable plug-in that’s easy to implement and brings a website to life. It’s also really easy for us and our clients to monitor and moderate.
Social walls are an excellent tool for non-profit organisations like ours. They’re a great way to draw attention at events and let the organisation shine. Walls.io has loads of features and covered everything we needed and more. Changes in the settings can even be made in real time, which is helpful for live events. And, of course, our members loved the social wall.