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The social wall was a key element of our social media and engagement strategy throughout the conferences, providing an excellent collage of experiences throughout.
Our two-story media wall, with its two social walls, keeps our campus community informed and connected. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The media wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens.
We use specific hashtags for our employer branding initiatives, and it’s helpful because the content tagged with these hashtags is aggregated automatically on our career website. This way, potential candidates can see all our employer branding activities on social media.
Social walls are an excellent tool for non-profit organisations like ours. They’re a great way to draw attention at events and let the organisation shine. Walls.io has loads of features and covered everything we needed and more. Changes in the settings can even be made in real time, which is helpful for live events. And, of course, our members loved the social wall.
I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
Walls.io offers us many options, both regarding the technical setup as well as the design. By putting social media content from various channels on the website, we can also reach those users who don’t use any of the social media networks we’re on.