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We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.

We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand properties. The feedback has been great as the layout of the content looks much better and is easier to read.

It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.

Each day, tennis fans all over Germany are posting a ton of social media content related to the sport. With Walls.io we found the perfect partner to power our hashtag campaign #LebeDeinTennis on all our social media channels.

The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.

The experience was new for many of our attendees and thoroughly enjoyed by everyone! Our partnership with Walls.io has been so helpful for us in making attendees a part of our event and hosting the kind of event experiences everyone deserves. The event really wouldn’t have had as big an impact without you.