





We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand properties. The feedback has been great as the layout of the content looks much better and is easier to read.


We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.


The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.


The social wall was a key element of our social media and engagement strategy throughout the conferences, providing an excellent collage of experiences throughout.


I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.


Running is very emotional. This is why we have been using Walls.io social walls for years. It’s easy to get runners to post their experiences from races and training sessions on social media and share these moments with others. This integration of UGC creates a closer connection between the runners, us and our race.