




We were seeking an affordable solution to social content aggregation because our marketing budget for the exhibition is limited. After a demo of Walls.io, it seemed to offer the flexibility and branding capability to help us achieve our goals.


Running is very emotional. This is why we have been using Walls.io social walls for years. It’s easy to get runners to post their experiences from races and training sessions on social media and share these moments with others. This integration of UGC creates a closer connection between the runners, us and our race.


It was exciting for us to be able to embed our TikTok content on our social wall for our recent National Jack Summit because it meant showcasing the incredible work of our brilliant, caring, and charismatic young leaders directly to their peers, adult allies, and collaborators. Not to mention, TikTok content adds so much extra life and fun to a social wall!


It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.


The more we use the wall, year after year, the more it becomes a staple of our ceremony. I just want to continue to show how much engagement we’re getting and all the fun ways it can involve parents, families, and students. And it really gets people excited to see themselves up on the screen.


We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.