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We were delighted with the use of Walls.io at our OECD Forum this year; displayed on the wall of the conference centre, it animated the space and encouraged participants to engage on social media.
We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
Using Walls.io removes the complexities of aggregating posts from various social channels so we could hit the ground running with our campaign. Instead of pulling in posts from various sources, we were able to focus on the UX of our landing page and strategy for this year-long campaign. Walls.io has a robust API that we were quickly able to hook into and pull our collection of posts into a custom landing page. Walls.io also has fantastic customer/developer support between their documentation and super-responsive live chat agents.
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The audience reaction was overwhelmingly positive. Attendees enjoyed seeing their posts featured on the big screen, which created a sense of inclusion and excitement. It became a talking point during the conference, with many attendees actively seeking to have their content displayed.
We were so happy to find the features Walls.io offered. It allowed us to create a virtual audience so that anyone watching could cheer on teammates and celebrate wins at home. It kept engagement up on social and also helped spread the word about our events. People were excited to see themselves on the wall!