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The mechanics of the campaign, bringing in social media and our employee’s individual accounts, were very engaging and, judging by the #ownies posted, our people had fun taking part in the campaign. Social media stimulates creativity and is appealing due to ease of use and accessibility. We had overwhelming reactions from some employees who posted well over 100 #ownies with their accounts. We got over 3,500 #ownie posts and are quite satisfied with the results of the campaign, considering this was our first global hashtag campaign.

We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.

We looked for a platform that could gather all of our social media in one place and expected to find something that we could probably plug into a website. When we found Walls.io, we were impressed by the whole solution. It was dramatically cheaper than doing an own-build solution with an agency, and it was considerably more flexible. The whole procurement process happened in 15 minutes before a telephone call, where we just started to search for these sorts of solutions. Walls.io stood out as a leader. And the reason it’s so good is its flexibility.

TwitchVision was a fun competition that had to do with creative people, great music, and lots of different creators and communities. So I thought it would be a great idea to include a “social wall” section within the show to engage the audience, interact with their posts, and encourage them to support their favourite songs by posting about them and getting featured on the TwitchVision wall.

I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.

Restoring our planet is a task too daunting for any one organization to lead on – even the United Nations. It takes a movement! Walls.io helps us capture the energy of #GenerationRestoration and bring the many actions people are already taking for our planet to the forefront.