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We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.
Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the User-Generated Content collected in our widget provides an authentic view of our region in real time.
We wanted attendees to feel part of the event before they even arrived—and Walls.io helped us make that happen.
It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.
We were delighted with the use of Walls.io at our OECD Forum this year; displayed on the wall of the conference centre, it animated the space and encouraged participants to engage on social media.
The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.