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Some people just don’t want to post a photo from a trade show on their social media accounts. But they were fine with posting it directly to the wall this time and enjoyed that they could see the picture appearing on the wall while they were standing there. Overall, the interaction with the wall was the biggest we’ve seen since we started using social walls.
Rotary International’s Pacific Northwest PETS, one of the largest in the world for training nearly 800 Rotary leaders, has been effectively using the Walls.io platform for three years now. This year, we noticed a substantial difference in the time of adoption by our attendees. As soon as we fired the wall up in the ballroom, the posts and photos started pouring in! All of our vendors were so thrilled that they have all signed up already for next year.
Creative Center of America created the social wall with the hashtags #MentalHealthKC and #MHKC19 so that hope could be amplified, and help could be more easily found by anyone struggling with the challenges of mental illness. We displayed the social wall on a 50-inch TV screen in the high-traffic, registration check-in area at the conference. Cerner also embedded our wall in the app for the event that was used by conference attendees.
We’ve been using Walls.io for 12 years, and since the beginning, the tool has offered the best features for the best value. What we really like is the variety of templates and the ease of switching between them, along with the possibility of creating a custom design through CSS access. These customization options are essential for us to achieve exactly what we want.
We were seeking an affordable solution to social content aggregation because our marketing budget for the exhibition is limited. After a demo of Walls.io, it seemed to offer the flexibility and branding capability to help us achieve our goals.
The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.