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We showed the wall on a big screen on stage after each moderation part, in the break, and during the workshop as well. It was really great because people could always see what was happening on social media. We really liked how easy it was to set up a social wall with Walls.io. We went for the event subscription, so I only did a trial run one day before our event and it was really easy. I just connected our Twitter and Instagram accounts and defined our hashtag #BMWWOLCON in the sources. And that was it — incredibly easy.
Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.
TEDx is all about ideas and the conversations that will spark from them. The social wall helps accelerate these conversations as they’re accompanying the talks in real-time, but it also serves as an archive for audience reactions after the event.
We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can not just focus our social wall on customer-generated content but also make sure it links back to our product pages.
We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand properties. The feedback has been great as the layout of the content looks much better and is easier to read.