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We’ve been using Walls.io for 12 years, and since the beginning, the tool has offered the best features for the best value. What we really like is the variety of templates and the ease of switching between them, along with the possibility of creating a custom design through CSS access. These customization options are essential for us to achieve exactly what we want.
Using Walls.io removes the complexities of aggregating posts from various social channels so we could hit the ground running with our campaign. Instead of pulling in posts from various sources, we were able to focus on the UX of our landing page and strategy for this year-long campaign. Walls.io has a robust API that we were quickly able to hook into and pull our collection of posts into a custom landing page. Walls.io also has fantastic customer/developer support between their documentation and super-responsive live chat agents.
Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.
We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.
Working with big companies means that we are not always able to use social networks during an event, having the possibility to use Walls.io’s Direct Post feature helped us use the social wall without being bound by social networks!
We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.