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Ingolstadt’s social media newsroom allows visitors to find out about all our social media activities at a glance and daily. Additionally, they don’t have to log in on each social media platform or even have an account there, which poses a huge advantage for everyone. The response has been positive throughout.
Social media helps us raise excitement for our events and to engage students and community members in a positive way. We display our Walls.io social media wall at SUNY’s Got Your Back assembly events and conferences. Students and community members post photos and messages which are then rotated on the screens. This helps our attendees engage individually and collectively with the program in real-time.
We use specific hashtags for our employer branding initiatives, and it’s helpful because the content tagged with these hashtags is aggregated automatically on our career website. This way, potential candidates can see all our employer branding activities on social media.
Some people just don’t want to post a photo from a trade show on their social media accounts. But they were fine with posting it directly to the wall this time and enjoyed that they could see the picture appearing on the wall while they were standing there. Overall, the interaction with the wall was the biggest we’ve seen since we started using social walls.
To us, the benefits of Walls.io are obvious — it’s an instantly recognisable plug-in that’s easy to implement and brings a website to life. It’s also really easy for us and our clients to monitor and moderate.
Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can not just focus our social wall on customer-generated content but also make sure it links back to our product pages.
