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I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
We showed the wall on a big screen on stage after each moderation part, in the break, and during the workshop as well. It was really great because people could always see what was happening on social media. We really liked how easy it was to set up a social wall with Walls.io. We went for the event subscription, so I only did a trial run one day before our event and it was really easy. I just connected our Twitter and Instagram accounts and defined our hashtag #BMWWOLCON in the sources. And that was it — incredibly easy.
We were seeking an affordable solution to social content aggregation because our marketing budget for the exhibition is limited. After a demo of Walls.io, it seemed to offer the flexibility and branding capability to help us achieve our goals.
Each day, tennis fans all over Germany are posting a ton of social media content related to the sport. With Walls.io we found the perfect partner to power our hashtag campaign #LebeDeinTennis on all our social media channels.
Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can not just focus our social wall on customer-generated content but also make sure it links back to our product pages.