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The social wall allows every fan the chance to get involved and feel they are part of the show. The seamless integration of user-generated content into our events has added a personal touch, allowing fans to share their passion in real-time.
We were seeking an affordable solution to social content aggregation because our marketing budget for the exhibition is limited. After a demo of Walls.io, it seemed to offer the flexibility and branding capability to help us achieve our goals.
We wanted full control; to be able to present the different happenings around the zoo, as well as guest engagement and guest content. So we did a lot of research and found Walls.io. And it’s turned out to be absolutely everything I wanted and more.
We implemented the social wall on our website and love to see how our customers are sharing their experiences in using our Nofence grazing technology on their cattle, sheep and goats. It has made our website more aesthetic, as well as it is a great tool to show all of the cute animals our customers have. Who doesn't love a social wall filled with cute animals?
We showed the wall on a big screen on stage after each moderation part, in the break, and during the workshop as well. It was really great because people could always see what was happening on social media. We really liked how easy it was to set up a social wall with Walls.io. We went for the event subscription, so I only did a trial run one day before our event and it was really easy. I just connected our Twitter and Instagram accounts and defined our hashtag #BMWWOLCON in the sources. And that was it — incredibly easy.
Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.