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The social wall helped us increase awareness and let people perceive us as a creative employer — somebody who is open to new ideas and tries to go with the times.

We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.

With the Virtual Photo Booth integration, we saw a huge uptick in engagement numbers, and the social wall was constantly generating new posts.

While hosting an internal event, it has been critically important that we ensure data privacy and that social media policies are observed and upheld by every attendee. We leveraged Direct Posts on a social media wall in the 6Connex VEP, and voilá: we were able to gather thoughts from our attendees without worrying about any concerns regarding a breach in privacy.

It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.

Some people just don’t want to post a photo from a trade show on their social media accounts. But they were fine with posting it directly to the wall this time and enjoyed that they could see the picture appearing on the wall while they were standing there. Overall, the interaction with the wall was the biggest we’ve seen since we started using social walls.