Free social media e-books for marketers, event professionals, and communications specialists
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Event activations to impress before, during, and after the event
Download our free e-book packed with 30 event activations and event marketing strategies to keep the energy high from check-in to closing remarks. This event marketing e-book gives you the tools to engage attendees, speakers, and participants before, during, and after your event, no matter the setup. Perfect for social media for events and virtual event engagement.
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The Complete Guide to Hashtag Marketing and UGC campaigns
Learn how to leverage hashtags for your marketing campaign with our comprehensive hashtag campaign guide. Hashtags are one of the pillars of success in social media marketing. In this e-book, you will find the complete guide to using hashtags strategically across different social media channels. This brand UGC guide will help you master user-generated content campaigns and boost your social media presence.
The State of
Employer Branding
Attract more qualified candidates and build a strong employer brand by using genuine user-generated content and a well-shaped employer branding strategy. The download includes a complete Employer Branding Strategy Template with employer branding best practices. Learn how employer branding marketing and employer branding social media can help you reach your target audience and improve your company culture.
The Complete UGC Guide
to Growing Your Brand
Forget traditional ads. User-generated content is now the most trusted source for shopping decisions. This free e-book on branding will help you turn customer reviews on social media into ads for your brand. Learn how to get more user-generated content and boost sales while growing your business. This UGC e-book provides digital engagement tools and strategies for fostering meaningful engagement with your broader audience.
The Social Media Guide
for Hybrid and Virtual Events
Download the complete hybrid events social media guide and virtual events social media guide to learn how to make your event more interesting and exciting for attendees, speakers, and organisers alike. This event social media guide is your go-to resource for mastering and nailing social media marketing for events. Packed with actionable tips and best practices, it’s everything you need to craft an engaging social media strategy that takes your events to the next level!
Social Media Guide
for Higher Education
Learn how to use social media effectively for higher education by downloading this free social media marketing e-book. Discover how this higher education social media guide can help your institution stand out! Attract prospective students, engage current students, and bring campus life to the spotlight like never before. Start leveraging social media for university strategies today.
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Frequently asked questions
1. How can social media help with employer branding?
Social media is a powerful tool for employer branding. It’s where you can highlight your company culture, share employee testimonials, and connect with prospective students or employees. A strong social media presence lets you amplify your employer brand messaging and showcase your employee value proposition to reach a broader audience.
2. What are the best practices for social media marketing at events?
To nail your event marketing strategies, focus on creating engaging content that grabs attention. Use plenty of visual content and video content to stand out. Get your audience involved with user-generated content, and keep your messaging consistent across all your social media accounts. Remember, strong social media engagement is the secret to running successful social media marketing events.
3. How can I improve my social media strategy for higher education?
Engage your audience by sharing educational content that highlights campus life, faculty members, and staff members. Use your social media feeds to promote blog post content, showcase company events, and provide mental health resources. Stay consistent with content creation and enhance internal communications to build a stronger connection with your community.
4. What are the best digital engagement tools for events?
The best digital engagement tools for events include social media walls, hashtag campaigns, using employee generated content, and a well-coordinated social media team. These tools boost social media engagement and help you connect with your target audience in a more authentic way.
5. How do I know if my social media marketing is working?
Focus on key performance indicators to see how your social media strategy is doing. Keep an eye on social media engagement, brand reputation, and how your recruitment process is performing. Check if your content is bringing in more students or engaging current employees. Lastly, measure the competitive advantage your social media presence gives you.
6. What content works best for younger audiences?
Younger audiences and Gen Z students love authentic visual content, employee stories, and user-generated content. Share real experiences, highlight company events, and showcase employee satisfaction with genuine social media content. Skip the overly polished marketing—keep it real!
7. How do I create an effective employer brand?
Building your employer brand starts with nailing down your company's values and making sure your message is consistent across the board. Share employee testimonials, spotlight key team members, and let your career site and job postings show off what makes your employer brand stand out. It’s all about telling the story of what makes your organization unique—focus on your defining characteristics and your organization's reputation.
8. What social media content works best for community engagement?
Focus on content that brings your community members together on social platforms. Share job descriptions that highlight your values, post updates on company events, and encourage employee advocacy. Use your social media accounts to introduce key members of your team and show off what makes your workplace special for your current employees.