Quick Answer
To embed a Twitter feed on a website, use a social media aggregator like Walls.io to connect your X (Twitter) account. Then, filter content by hashtag, profile, keyword, or list. Finally, paste the generated embed code into your site. The feed updates itself. The whole process takes about 15 minutes, and you don't need a developer.
When you embed a Twitter feed into a website, you're showing visitors live Twitter content. This content is brought together using keywords, hashtags, profiles, and lists. Visitors can then see it without having to leave your website. The feed updates itself as new posts are added.
There are three reasons why this is important. Real social content is more believable than content created by a brand. If lots of people are talking about your brand, product, or event, it means that your feed is active. It makes your website more dynamic without you having to update it manually.
Twitter/X has its own embed widget. It works, but there are some disadvantages:
A social media aggregator solves all of this. You can choose what content appears, how it looks, and how fast it loads. X's API terms have changed a lot since 2023. To make sure they are always up to date, a special company looks after them for you.
First, set up your free Walls.io trial account. Don’t worry; it’s straightforward and takes less than 5 minutes, including adapting the design. If you need a hand with adding X / Twitter content, here’s how to add Twitter as a source.
Navigate to the Embed & Display section of your Walls.io dashboard and grab the embed code. JavaScript is generally the preferred method as it gives you more features. But iframe is a great option, especially as not all website builders or apps will let you use JavaScript.
The feed will automatically fetch all the posts published on an X / Twitter profile, list or with a keyword or hashtag defined by you. If you’d like only to display some posts, you have complete control over the feed’s content.
How Walls.io approaches this
Walls.io lets you pull Instagram posts, hashtag feeds, and tagged content into a fully customizable instagram wall or grid widget. The feed updates in real time, moderation runs automatically, and the embed is cookieless and GDPR-compliant, so it works on enterprise sites where third-party cookies are blocked. See how it works →
Brands using social media walls
Ferrari reuses branded content posted by fans and their own team on Instagram, embedding it directly on their motorsport page to turn visitor-posted race content into a living editorial showcase. Source: ferrari.com/en-EN/corse-clienti
WOW Dog Food pairs their Instagram wall with a "Follow us on Instagram" CTA, turning the feed into a follower-acquisition tool rather than just a display. Source: wow.pet/de/hundefutter
Oakland Zoo aggregates content from both their own social profiles and visitor-tagged posts, mixing professional photography with real visitor moments for a more interactive homepage experience. Source: oaklandzoo.org
Austrian Wine replaced a static social media icon with a live feed showing what people are actually saying about their products on Instagram, turning a passive link into active social proof. Source: austrianwine.com
Barry University embeds both official content and student hashtag posts, mixing institutional voice with student stories to build trust with prospective students and their families. Source: my.barry.edu
Kikkoman USA places a food photo-heavy Instagram widget on their recipe pages, letting real-world cooking content make their products look more appetizing than any studio shot could. Source: kikkomanusa.com/homecooks
→ How to Use Twitter Viewer Tools to Collect, Embed, or Display X (Twitter) Content
→ Twitter Hashtag Wall on Screen in NHL Stadium of Montréal Canadiens
→ What is a social media aggregator?
→ How do I embed a social media feed on a website?
→ What is a social media wall?