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Start your 30-day trialHow companies use Instagram hashtag walls
IKEA engages and inspires online shoppers with an Instagram hashtag feed embed
IKEA Poland uses an embedded Instagram wall to display authentic user-generated content posted by customers using the store’s official hashtags. They have different social walls for different sections of the website and tailor the Instagram content to fit each of them. This way, users only see posts about products they are interested in based on the page they are viewing.
NatureFresh™ Farms increases engagement with an Instagram hashtag campaign
The Instagram hashtag campaign #KidsInTheKitchen aims to get families to cook together and children to eat more vegetables by sharing their process in Instagram posts tagged with the campaign’s hashtag, which displays all posts on a social wall. Additionally, NatureFresh™ Farms compiled the user-generated content from the campaign into a healthy cookbook for kids.
Ferrari Races uses an Instagram hashtag Wall to provide a glimpse behind the curtain
Ferrari Races is using an Instagram feed on its website as a way to present and promote the social media content they put so much work into. By reusing the Instagram content, they create an interactive brand experience on their website.
The benefits of embedding an instagram feed
An Instagram wall is the perfect place to collect videos and photos posted by happy customers, influencers and your brand. Potential customers being able to experience your products and services through the lens of others is one of the biggest sales drivers. But the benefits of a social wall are manifold.
Increase revenue with trustworthy customer Instagram content
Aggregate and display authentic user-generated content in an embedded Instagram feed on your website. This will generate trust in your products and help people decide to buy. Nothing is more inspiring and reassuring about the quality of a product than seeing other people use it.
Promote your product range with an Instagram hashtag feed
50% of consumers say that seeing an Instagram feed with photos on a brand’s website helps them discover a new product during their visit. An embedded Instagram wall is not only a great way of showing the usage of your product or your services but serves as an inspiration for supplementary products as well.
Let posts published by your influencers shine on an instagram wall
92% of consumers trust an influencer more than a traditional advertisement or celebrity endorsement. Amplify their reach by collecting and sharing their posts on your embedded Instagram wall in real-time.
Engage with your social emdia followers using an instagram live feed
Instagram is a very engaging platform, and users spent a lot of time there. Utilise that momentum by offering your community incentives for using your Instagram hashtag. By then showing this hashtagged content on your website, you will create an interactive experience for your website visitors as well.
Increase brand awareness with an Instagram hashtag slideshow
Instagram is the perfect place to show off who your brand is. Use videos and photos to introduce your team, show how your products are developed and give insight into your company culture. Display your brand’s Instagram posts on your website to boost authenticity and add a bit of human touch.
Expand your reach and drive traffic with an instagram feed embed
Instagram posts can increase your reach and drive traffic to your product pages. By posting content with hashtags relevant to your brand, people will be introduced to your product and services. Reuse your Instagram posts on your website to keep your website content fresh.
Why Instagram is a powerful tool for brands
Instagram has developed into one of the strongest social media channels for businesses. 90% of Instagram accounts follow a brand, and 78% perceive brands that are on Instagram as popular. Additionally, 83% of Instagram users discover new products and services on Instagram. (Sources: Facebook, Business Instagram)
What people say about us
We’ve been using Walls.io for years, and it’s simply the best social hub tool out there. We implemented our social wall on a touch display at our drinking chocolate bar, and both visitors and employees are loving it.
We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand website properties. The feedback has been great as the layout of the content looks much better and is easier to read.
Running is very emotional. This is why we have been using Walls.io social walls for years. It’s easy to get runners to post their experiences from races and training sessions on social media and share these moments with others. This integration of UGC creates a closer connection between the runners, us and our race.
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EBOOK: HASHTAG MARKETING GUIDE
Learn how to leverage hashtags for your marketing campaign. Hashtags are one of the pillars of success in social media marketing. In this eBook, you will find the complete guide to using hashtags strategically across different social media channels.
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