Reap the benefits of social media in higher education

Engage students with a social wall and encourage them to share their campus experience on social media

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How to use social media walls in education

Event walls

Use a social wall to engage students and parents during events. Be it sports events, events organised by students, conferences, graduation and welcome parties, or even fundraising events — a social wall will connect your community, help you collect authentic User-Generated Content and spread the word about your university.

Social media wall displayed on a trade fair

Permanent displays

University social media wall displays help create a sense of community. They foster interaction and engagement and are a great way to show school pride. You can also use them to spread relevant information to students, whether it’s about cancelled classes or upcoming events, or just encourage them to share their campus experience.

A digital signage screen showing a university social media wall

Website widgets

Using a social wall on the university website helps you keep students up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying authentic content posted by your students. This is content that’s highly influential and will encourage new students to pick your university over others.

A person browsing the social media wall of a university embedded on a website
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Customer stories

Using social media in higher education

University of Michigan Connect Students With a Social Map

The University of Michigan organized a hashtag campaign for Signing Day and invited incoming students to publicly declare #IChoseUMich on social media. All the tagged pictures were displayed on a map-themed social media wall.

Aileen Kim
Aileen Kim

Communications Manager

Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.

State University of New York Engage and Inform Community via Social Media Displays

The State University of New York launched an initiative to help victims and survivors of violence called SUNY’s Got Your Back. The campaign organized events on all SUNY campuses and used a social wall to engage and educate the community.

Elizabeth Brady
Elizabeth Brady

Founding Director

Social media helps us raise excitement for our events and to engage students and community members in a positive way. We display our social media wall at SUNY’s Got Your Back assembly events and conferences. Students and community members post photos and messages which are then rotated on the screens. This helps our attendees engage individually and collectively with the program in real-time.

Collect content from multiple platforms

Collect content that you and your students share every day on social media and use it to keep your website fresh and engage your student community. Aggregate user-generated content from hashtags, profiles and pages and select the content you want to display. You can also choose which social media channels you want to include on your social wall. offers integrations with the most popular social platforms.

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Direct Posts

Allow visitors to upload text and photos directly

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Keywords, hashtags, profiles & lists

Instagram logo


Hashtags, business profiles

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Pages, page mentions, albums

Youtube logo


Keywords, profiles, playlists

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Mastodon Logo


Profiles, hashtags

RSS logo


RSS feeds

Flickr logo



Pinterest logo



Vimeo logo



Reddit logo


Keywords, subreddits

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Keywords, blogs

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Hashtags, profiles

eBook: The ultimate guide to social media in higher education

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Learn how you can fully leverage social media in higher education

One of the key resources for information and communication for students in higher education is social media. It’s one of their most trusted sources when it comes to choosing their education. In this guide, you will learn how to develop, optimise and utilise social media in higher education effectively.

The benefits of social media for higher education

Create a social hub to collect User-Generated Content that matters at your university and display it in real-time. Share information about events, courses, ceremonies, and awards.

1. Increase student enrollment rates

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2. Give a warm welcome to your students

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3. Celebrate your students on graduation day

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4. Make events and conferences interactive

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5. Leverage social media for your fundraising

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6. Engage with your campus throughout the year

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7. Turn your employees into brand evangelists

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8. Make sports events even more interactive

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9. Stay in touch with your alumni

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Get started with a social media wall

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Social media plays an important role in higher education marketing

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