Reap the benefits of social media in higher education

Engage students with a social wall and encourage them to share their campus experience on social media

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Tinkham Veale University Center at Case Western Reserve University
Kurtz Elementary School
Kafka Summit
University of Michigan
Wissensfabrik – Unternehmen für Deutschland e.V.
Champlain College

How to use social media walls in education

Event walls

Use a social wall to engage students and parents during events. Be it sports events, events organised by students, conferences, graduation and welcome parties, or even fundraising events — a social wall will connect your community, help you collect authentic User-Generated Content and spread the word about your university.

Social media wall displayed on a trade fair

Permanent displays

University social media wall displays help create a sense of community. They foster interaction and engagement and are a great way to show school pride. You can also use them to spread relevant information to students, whether it’s about cancelled classes or upcoming events, or just encourage them to share their campus experience.

A digital signage screen showing a university social media wall

Website widgets

Using a social wall on the university website helps you keep students up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying authentic content posted by your students. This is content that’s highly influential and will encourage new students to pick your university over others.

A person browsing the social media wall of a university embedded on a website
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Customer stories

Using social media in higher education

A Two-Storey Multimedia Wall at CWRU Campus Serves as Communication and News Hub

The Tinkham Veale University Center has a two-story multimedia wall by the entrance. This multi-touch video wall is a communication hub that brings students, staff, and faculty together.

Jason Hawk
Jason Hawk

Our two-story media wall, with its two social walls, keeps our campus community informed and connected. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The media wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens.

Tedx Engage In-Person Event With Social Media Displays

TEDx Donauinsel and TEDx Freiburg share how they’ve used social walls to engage their audience and enhance events.

Mathias Haas
Mathias Haas

TEDx is all about ideas and the conversations that will spark from them. The social wall helps accelerate these conversations as they’re accompanying the talks in real-time, but it also serves as an archive for audience reactions after the event.

Collect content from multiple platforms

Collect content that you and your students share every day on social media and use it to keep your website fresh and engage your student community. Aggregate user-generated content from hashtags, profiles and pages and select the content you want to display. You can also choose which social media channels you want to include on your social wall. Walls.io offers integrations with the most popular social platforms.

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

Facebook logo

Facebook

Pages, page mentions, albums

Instagram logo

Instagram

Hashtags, business profiles

Twitter logo

Twitter

Keywords, hashtags, profiles, collections, lists

TikTok logo

TikTok

Profiles

Pinterest logo

Pinterest

Boards

Youtube logo

YouTube

Keywords, profiles, playlists

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Flickr logo

Flickr

Keywords

Tumbrl logo

Tumblr

Keywords, blogs

RSS logo

RSS

RSS feeds

VKontakte logo

VKontakte

Hashtags, profiles

eBook: The ultimate guide to social media in higher education

Book cover of the hashtag marketing guide showing a male and female covering their faces with a hash and share sign

Learn how you can fully leverage social media in higher education

One of the key resources for information and communication for students in higher education is social media. It’s one of their most trusted sources when it comes to choosing their education. In this guide, you will learn how to develop, optimise and utilise social media in higher education effectively.

The benefits of social media for higher education

Create a social hub to collect User-Generated Content that matters at your university and display it in real-time. Share information about events, courses, ceremonies, and awards.

1. Increase student enrollment rates

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2. Give a warm welcome to your students

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3. Celebrate your students on graduation day

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4. Make events and conferences interactive

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5. Leverage social media for your fundraising

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6. Engage with your campus throughout the year

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7. Turn your employees into brand evangelists

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8. Make sports events even more interactive

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9. Stay in touch with your alumni

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Get started with a social media wall

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Social media plays an important role in higher education marketing

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