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The Walls.io social wall helps provide that feeling of togetherness, even when we’re separated during Pet Palooza. HSC is encouraging our donors to take selfies and photos while they walk and share them on their social media using #PetPaloozaRerouted. Walls.io is helping to gather all of these photos in a singular location and allow all of our participants to see their friends and family participating.
Rotary International’s Pacific Northwest PETS, one of the largest in the world for training nearly 800 Rotary leaders, has been effectively using the Walls.io platform for three years now. This year, we noticed a substantial difference in the time of adoption by our attendees. As soon as we fired the wall up in the ballroom, the posts and photos started pouring in! All of our vendors were so thrilled that they have all signed up already for next year.
Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.