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I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
The social wall was a key element of our social media and engagement strategy throughout the conferences, providing an excellent collage of experiences throughout.
With the Virtual Photo Booth integration, we saw a huge uptick in engagement numbers, and the social wall was constantly generating new posts.