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We were delighted with the use of Walls.io at our OECD Forum this year; displayed on the wall of the conference centre, it animated the space and encouraged participants to engage on social media.
I strongly feel that cities will not communicate correctly until they have a Walls.io-type experience. And I’m not going to feel good until all these other cities have a version of this. They’re doing their cities a disservice by not creating this type of platform. And using Walls.io could easily be one of the most cost-effective ways of promoting information locally.
I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.