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We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.
We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.
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The audience reaction was overwhelmingly positive. Attendees enjoyed seeing their posts featured on the big screen, which created a sense of inclusion and excitement. It became a talking point during the conference, with many attendees actively seeking to have their content displayed.