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We wanted to make the social media buzz around the DMEXCO a bit more tangible and visible to visitors. So we decided to incorporate two social walls into the digital signage screens in the middle of the DMEXCO Boulevard.
We had more than 9,000 page views for our Leader Day social wall. On the broadcast day, #CiscoBeat mentions on social media increased 107% from the previous month’s Cisco Beat.
I strongly feel that cities will not communicate correctly until they have a Walls.io-type experience. And I’m not going to feel good until all these other cities have a version of this. They’re doing their cities a disservice by not creating this type of platform. And using Walls.io could easily be one of the most cost-effective ways of promoting information locally.