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Because our target audience is highly social and likely to be on multiple social media platforms, we thought that a social wall really suited our needs. So we launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag on Twitter or Instagram or simply submit their photos using an email address we created for that purpose. And with the wall, it created this mosaic of working maritime women which was really empowering and inspiring, and more and more women joined.
We created the Hero Wall to promote the Diamond Collar Awards, get donations and engage people.
Love your social wall! It makes sharing the story of our great elementary school easy and professional looking. I share Walls.io with educators whenever I can.