To make it easier for our customers to go straight from awesome user-generated content to awesome sales, we have implemented a social commerce feature for our social walls: the call-to-action (CTA) button allows you to link to any website from any piece of content posted to your social wall. It’s a great way to convert viewers of your wall into buyers of your product without complicated hurdles.
User-generated content creates trust. Consumers trusting traditional ads to help them make buying decisions is a thing of the past. But social walls with an eCommerce feature can help increase engagement and speed up buying decisions.
Fans provide social proof for potential customers that your brand is worthy of their time and effort. Someone might not click on a regular ad for your brand, but they are more likely to click on a post their friends have shared about your brand. Drive conversions with authentic user-generated content from existing customers raving about how happy they are with your product.
User-generated content helps you sell more but it can also help you sell your products for more. According to statistics provided by TurnTo, 81% of shoppers said they would rather pay more for a product that has user-generated content than to buy a similar product which costs less but has no UGC connected to it.
Incorporate your social wall into your physical storefront by setting up a social wall display. Encourage shoppers to post photos of the products they’re buying. This way you’re turning offline buyers into creators of user-generated content.
Once their posts show up on your social wall, you can add “shop now” buttons leading to the right page of your online shop. Those posts can then convince people who see your wall online to buy something as well. You can also create social contests with prizes to encourage even more user-generated content that will inspire potential buyers.
Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can focus our social wall on customer-generated content and also make sure it links back to our product pages, ideally increasing purchase conversions.
Collect and showcase the best posts, photos or videos from multiple social platforms using hashtags, keywords, and profiles.
Adapt the look and feel of your social media wall with our easy-to-use style editor. No matter what size or resolution your device or embed is, the Walls.io widget always looks great.
We filter spam based on text analysis as well as image-based NSFW detection, which helps ensure the highest standard of conversation. Easily block spam and abusive posts.
Walls.io is easy to set up and use and you don’t need to have any coding skills. Setting up a social media wall for your website or event takes just a few minutes!
Sponsored Tiles are a great way to make money by getting sponsors for your social wall and offering them ad space on it. Furthermore, Sponsored Tiles are a versatile tool that you can use in various other ways as well.
Connect the posts on your social wall to your products or services with a call-to-action button that leads directly to a product page or a sign-up form.