A hashtag campaign is a social media marketing method built around one or more hashtags. You choose a unique hashtag, which represents your marketing campaign and is aligned with your goals (more on picking the right hashtag later). Then you ask your customers and fans to post to social media channels using your hashtag.
The magic of hashtag campaigns is based on the benefits that people can get by using your hashtag. You motivate and incentivise participants to publish content with your hashtag by offering discounts or a competition with a great prize.
At the same time, their photos, tweets, and posts — and with them your hashtag — spread to their own friends and followers.
If you want to know more about hashtags and how they came about check out our
blog post about the history of hashtags .
There are many ways and reasons to run a hashtag campaign. You can raise awareness for a social cause, run a promotion for a service, create buzz for a new product and much more.
Learn how the German mountain bike manufacturer YT Industries ran a pre-launch campaign to promote their new bike JEFFSY.
A social wall is an ideal way to take the fantastic content your fans and users are creating and truly let it shine. With Walls.io you can collect posts from multiple social platforms, curate the content, and display it on a social wall on your website, a microsite, on Facebook or even on a real-life screen that you have set up somewhere.
Fetch social media posts from dozens of platforms using hashtags, keywords and profiles.
Choose which content to show on your social wall with easy-to-use moderation tools.
Create your social wall quickly, it only takes 5 minutes to get started and set up your sources.
Use the style editor or use the more advanced CSS options to make your social wall look exactly like you want it.
Create lasting hashtag campaigns without breaking your budget.
Display your social wall anywhere and on any device.
Pick a unique hashtag that aligns with your campaign goals and is easy to understand. Avoid convoluted acronyms and make sure your hashtag can’t be misread as something embarrassing. Research is essential. Read more about finding the perfect hashtag on our blog .
It’s important to choose the right platforms for your hashtag campaign. You probably already know where your customers hang out on social media. If not, do some market research and learn more about them. Wherever they are is where you need to go with your campaign.
Check which Walls.io plan is best for your campaign (our free plan goes a long way) and start an account. Set up hashtags, keywords and channels in the settings, and style your wall using our easy-to-use style editor or CSS. Sign up for a Walls.io account now!
If you’re setting up a microsite or landing page for your hashtag campaign, that page should communicate the campaign’s goals and how to participate. Including your social wall on this page shows new participants how it’s done. Simply embed our widget on your page.
Get the most mileage out of your hashtag by communicating it everywhere and not just on social media. Put the hashtag on your product, focus your PR efforts on it, run a TV ad or a billboard series. Good hashtags transfer well from offline sources to online media!
An important part of your hashtag campaign is managing it. Come up with exciting competitions, giveaways, and prizes. Reply to and amplify user’s posts. React to negative posts fast and decisively. Create new content throughout the campaign and keep your users engaged.