The Social Wall for Your Hashtag Campaign

Collect, curate, and display social content!

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What is a Hashtag Campaign?

Usecase Hashtag-campaigns Social Marketing

A hashtag campaign is a social media marketing method built around one or more hashtags. You choose a unique hashtag, which represents your marketing campaign and is aligned with your goals (more on picking the right hashtag later). Then you ask your customers and fans to post to social media channels using your hashtag.

The magic of hashtag campaigns is based on the benefits that people can get by using your hashtag. You motivate and incentivise participants to publish content with your hashtag by offering discounts or a competition with a great prize.

At the same time, their photos, tweets, and posts — and with them your hashtag — spread to their own friends and followers.

  • Use hashtag campaigns to spread your message beyond your own fan base.
  • Leverage user-generated content to increase your organic reach.
  • Raise your brand awareness by activating your brand ambassadors on social media.

If you want to know more about hashtags and how they came about check out our
blog post about the history of hashtags .

Hashtag Campaign Showcase:

There are many ways and reasons to run a hashtag campaign. You can raise awareness for a social cause, run a promotion for a service, create buzz for a new product and much more.

Learn how the German mountain bike manufacturer YT Industries ran a pre-launch campaign to promote their new bike JEFFSY.

Build your Hashtag Campaigns with

A social wall is an ideal way to take the fantastic content your fans and users are creating and truly let it shine. With you can collect posts from multiple social platforms, curate the content, and display it on a social wall on your website, a microsite, on Facebook or even on a real-life screen that you have set up somewhere.

Boost Your Hashtag Campaign with


Fetch social media posts from dozens of platforms using hashtags, keywords and profiles.


Choose which content to show on your social wall with easy-to-use moderation tools.

Quick Setup

Create your social wall quickly, it only takes 5 minutes to get started and set up your sources.


Use the style editor or use the more advanced CSS options to make your social wall look exactly like you want it.


Create lasting hashtag campaigns without breaking your budget.


Display your social wall anywhere and on any device.

Read more about the features

The Hashtag Bible

How to Run a Successful Hashtag Marketing Campaign

Hashtag campaigns are a fantastic marketing tool, helping brands gain reach and traction on social media. Download our latest eBook and learn how to successfully plan, execute and promote your Hashtag Marketing Campaigns!

Usecase Hashtag-campaigns Social Marketing

How to Set up Your Hashtag Campaign

Choose the right hashtag

Pick a unique hashtag that aligns with your campaign goals and is easy to understand. Avoid convoluted acronyms and make sure your hashtag can’t be misread as something embarrassing. Research is essential. Read more about finding the perfect hashtag on our blog .

Pick the right channels

It’s important to choose the right platforms for your hashtag campaign. You probably already know where your customers hang out on social media. If not, do some market research and learn more about them. Wherever they are is where you need to go with your campaign.

Set up your social wall

Check which plan is best for your campaign (our free plan goes a long way) and start an account. Set up hashtags, keywords and channels in the settings, and style your wall using our easy-to-use style editor or CSS. Sign up for a account now!

Embed your social wall

If you’re setting up a microsite or landing page for your hashtag campaign, that page should communicate the campaign’s goals and how to participate. Including your social wall on this page shows new participants how it’s done. Simply embed our widget on your page.

Promote cross-media

Get the most mileage out of your hashtag by communicating it everywhere and not just on social media. Put the hashtag on your product, focus your PR efforts on it, run a TV ad or a billboard series. Good hashtags transfer well from offline sources to online media!

Run your hashtag campaign

An important part of your hashtag campaign is managing it. Come up with exciting competitions, giveaways, and prizes. Reply to and amplify user’s posts. React to negative posts fast and decisively. Create new content throughout the campaign and keep your users engaged.

If you need any help with your hashtag campaign, contact our support team.

Get in touch, ask us anything!

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Michael Kamleitner, Enterprise Solutions

Michael Kamleitner Enterprise Solutions

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