A central hub for your hashtag campaign
Collect content tagged with your hashtag, curate it automatically, and display it at events on websites and screens. One hashtag tracker for every network that matters, with hashtag tracking and analytics built into the same tool.
No credit card required.
What is a hashtag wall, and what you can use it for
A hashtag wall is a tool that enables you to easily collect social media posts published by customers and content creators, moderate that content, and let it shine. You can embed a feed that collects posts from LinkedIn, Facebook, Instagram, TikTok, X, and many other channels on your website or display it on a screen.
You may call it a hashtag social wall or a hashtag social media wall, the job is identical: one place where a specific hashtag turns into visible content instead of a number in a report.
Create a social hub for your campaign
Amplify your social presence and increase brand awareness
Engage your community and collect authentic UGC
Get your campaign up and running in minutes by using one of our hashtag wall layouts
Here you can see a demo wall using the Instagram hashtag #petgrooming.
Our hashtag aggregator tool makes it simple to collect and display content from multiple hashtags across platforms, giving you a comprehensive view of your campaign's reach.
How to create a hashtag wall
Get a Walls.io account and define your content sources
Start your 14-day Walls.io trial and define the sources you would like to pull content from. You can add a combination of hashtags, profiles, and pages depending on the social media channels you choose to add. Add your tag once and you track hashtag activity across every connected network from then on.
Choose from flexible hashtag wall templates
You can easily customize your hashtag wall’s appearance using the Walls.io Style Editor. No tech skills are needed! Change the background, text, and tile border color with just a few clicks. When it is ready, embed hashtag feed on website pages with one snippet — a hashtag feed on website blocks looks native once the colours match your brand.
Get started with hashtag tracking in minutes
Track content from your hashtags, collect authentic posts, and display it across your marketing channels. Create a dynamic hashtag feed that updates in real-time, keeping your website visitors engaged.
How brands use hashtag walls to get more out of their marketing campaigns
Parallax Uses Social Walls to Bring a Wow Element to Their Clients’ Campaigns & Long-Term Projects
Link to "Current" pageParallax agency describes how they use social walls for their client's digital marketing campaigns and websites. Some of their clients include Leeds Golf Centre, dog treat brand Good Boy, cap hpi, and dairy-free spread brand Pure.
UN Campaign Creates Awareness With a Social Wall
Link to "Current" pageUN Decade on Restoration is an ambitious 10-year project seeking to halt the climate crisis. Their goal is to create awareness and educate the public, which they’re doing with the help of a social wall.
eBook: Hashtag Marketing Guide
The complete guide to hashtag campaigns
Learn how to leverage hashtags for your marketing campaign. Hashtags are one of the pillars of success in social media marketing. In this eBook, you will find the complete guide to using hashtags strategically across different social media platforms. It covers hashtag marketing end to end, from choosing tags and writing a hashtag strategy to reading hashtag analytics once the campaign is live.
The benefits of using social walls for hashtag tracking and more
Collect valuable User-Generated Content from customers and influencers
Increase brand recognition and awareness
Help people follow a conversation
Make it easy for fans to engage with your brand
Spread your message beyond your fan base
Spread your message beyond your fan base
Prove the campaign worked, not just that it ran
Create an Instagram hashtag slideshow for events and presentations
Get a personal social wall demo with our experts
We'll answer all your questions and help you find the best setup for your brand.
Talk to us, we'd love to show you around.
Related resources
The Complete Hashtag Marketing Guide
Download the complete guide to hashtag marketing and learn how to leverage hashtags.
Hashtag Tracking: The Ultimate Guide
A complete guide to hashtag tracking and colecting unique content for your brand.
Sports Marketing Examples and Strategies to Score Big
Explore sports marketing examples that put fans front and center.
Frequently asked questions
What is a hashtag tracker, and do I need one?
A hashtag tracker collects every public post that uses a tag you name, across the networks you connect. You need one as soon as a campaign has a hashtag: without it you are refreshing search results by hand and losing posts. A social media hashtag tracker like Walls.io also displays what it finds, so the same setup covers hashtag monitoring, display and reporting. Point it at one specific hashtag or at a set of them, and track hashtag activity from there on.
How do I embed a hashtag feed on my website?
Build the social wall, copy the embed code, and paste it where the feed should sit — that is all it takes to embed hashtag feed on website pages. A hashtag feed on website blocks stays responsive, updates on its own, and needs no maintenance once it is live.
Can I display Instagram hashtag feeds on my WordPress website?
Absolutely! Our platform makes it super easy to embed Instagram hashtag feed on your website - whether you’re using WordPress, Shopify, Wix, or any other website builder. Plus, you don’t need much technical know-how to get started.
How can I set up a live Twitter hashtag feed for my event?
With our platform, you can quickly set up a live Twitter hashtag feed to show tweets in real-time at your event. Just pick Twitter as your content source, add your event hashtag, and tweak the display to fit your style.
Would it be possible to embed Instagram feeds with more than one hashtag?
Definitely! Our hashtag aggregator lets you track multiple hashtags from the same platform at once. You can pull in and display content from different hashtags, giving you a full picture of all the relevant conversations.
How do I set up a shoppable Instagram feed using my product hashtags?
Our shoppable Instagram feed feature allows you to turn user-generated content into shopping opportunities. By tagging products in the moderation dashboard, you can make your hashtag feed on your website interactive and drive conversions.
Do you support embedding hashtag feeds on mobile-optimized websites?
Yes, all our hashtag widget solutions are fully responsive and work perfectly on mobile devices. Your feed on your website will automatically adjust to provide the optimal viewing experience, regardless of screen size.
Is Walls.io a hashtag tracking tool or a display tool?
Both, and that is the point. As a hashtag tracking tool it collects every post using your tags and reports on them; as a display tool it puts those posts on a screen or a page. Teams that buy a hashtag tracking tool and a separate display widget end up maintaining two setups for one campaign, and their tracking tools never quite agree with what is on the wall. Keeping hashtag tracking and the display together removes that gap entirely.
Does Walls.io replace a hashtag analytics tool?
For most campaigns, yes. You get hashtag analytics covering post volume, sources, sentiment and traffic, plus PDF exports for campaign reporting. What it does not do is research: if you need hashtag suggestions or want to compare hashtag performance against competitors before a campaign, keep a dedicated research tool alongside it. Its tracking tools are pointed at your own tags, not the whole market.
