A social media aggregator for brands

1. Real-time updates

The number one thing you want from a social media aggregator is real-time updates. Why? Because a real-time social wall makes your website or event more interactive and fun by allowing you to display relevant content for your audience. It enables you to engage your customers in real-time conversations about your brand. It also enables you to spread the word about your product or services beyond your fan base.

Social media is all about engagement. If people participate in your social media campaign and use your hashtag, you need to engage with them immediately. That’s where real-time updates come in very handy.

2. Sponsored image and video ads

As an alternative to sponsoring conference swag or lanyards, you could generate sponsorship revenue with the integration of sponsors using a social media aggregator. If you set up a live social media feed for an event, sponsored posts give you a way to promote your sponsors and offer them advertising space on the wall. Another option is to publish ads that feature your product and have them highlighted on your wall.

Make sure that you have the possibility to add advertising to your social wall mix when you choose a social media aggregator for your brand.

3. The possibility to post custom content

A social media aggregator is an awesome tool for blending various content types to your heart’s content. It’s not enough for a social media aggregator to be able to just pull social media content from all platforms. It should also let you create custom content when you need to.

You always need to have content curation in mind so you can showcase the most interesting content on your social wall. Show off the best content relating to your brand or event so you can reach target markets more effectively.

When you choose a social feed aggregator, pick one that lets you pull posts from different social platforms, RSS feeds, and even create your own content directly on the platform to toss into the mix. Custom content can contain details about your next event, information about your latest product, posts promoting a great product feature, interesting facts about your company, testimonials from your clients or employees — you name it! The sky’s the limit for what you can display on a social wall.

4. Advanced moderation features

You’ll want to keep your social wall spam-free at all times, and a good social media aggregator will make it easy for you to do that. Hashtag campaigns are amazing. They help spread your brand’s message by incentivizing users to post original content relating to your brand. But hashtag campaigns can easily be turned against your brand as well. It can be something as simple as one of the countless bots scooping up trending hashtags to post porn. I’m sure that every social media marketer has had at least one hashtag hijacking nightmare.

The good news is that you can keep your social wall free from NSFW content and trolls, and even deal with a full-blown hashtag hijacking. Just make sure that you pick a social media aggregator that has advanced moderation features.

5. Access to a variety of social media platforms

There aren’t many social media aggregators that go beyond the most common social media networks. However, when you choose a social media aggregation software for your business, you want to make sure that, at the very least, the social platforms you already use are included. Ideally, there should be room for you to grow as well, should you choose to branch out to new platforms later on. The more options, the better.

While Twitter and Facebook are the most popular choices for brands, some people prefer Pinterest, LinkedIn, YouTube or other more niche social media websites. Becoming part of more than one social community will increase your reach and help you connect with more people.

6. Responsive design and endless display options

To effectively communicate with your audience, you need to design an amazing social media wall that is in line with your brand’s design. Make sure that the social media aggregator you choose allows you to easily create your unique look and feel, and define the structure and layout of your custom social wall.

You want to go for a social wall that is responsive, allows you to change the background and colors, upload your company’s logo and do advanced CSS changes. By employing great design, color, shape, and movement, you can make your social media wall a success. Walls.io has a bunch of social wall layouts to choose from, as well as advanced design customization options. This allows you to adjust the social wall to fit your brand and your use case.

7. Secure and cookie-less social wall

With increasing cases of cyber-fraud and rising legal demands for privacy, keeping your accounts secure and ensuring you comply with the data privacy laws in your country should be at the top of your priorities. Arm yourself with the best security and privacy features a social wall solution can provide: 2 Factor Authentication and GDPR/CCPA compliance.