Use a social wall to display powerful User-Generated Content which helps to promote your products, offer inspiration and increase your revenue
Using a social wall on your eCommerce platform will help you drive engagement and create authenticity by displaying User-Generated Content. Additionally, a social feed keeps your website up-to-date with powerful social proof and the social media posts you already create.
Display a social wall in your office, cafeteria or production site. Give your employees insight into how your customers use the product and how much they love it. You can also use it for internal monitoring of mentions of your brand or specific terms or products.
Using social media in eCommerce
Sweetwater used a social wall to increase real-time engagement with the 17,000+ people in attendance at GearFest. They ran a contest that awarded a guitar, among other prizes, to the best photo using the hashtag #GearFest.
VP of Corporate Communication
Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.
YT Industries set up a teaser campaign using a microsite with a countdown timer, some hashtags, and print and online advertising. The center of the campaign was a social wall collecting hashtag entries.
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Posts and videos published by happy customers and influencers are a goldmine for eCommerce websites. Nothing is more inspiring and reassuring about the quality of a product than seeing other people use it. Displaying these accolades on a social wall has many benefits.
78% of consumers say that their purchasing decisions are influenced by what companies post on social media. Drive engagement by displaying your posts on a social wall and drawing attention to them.
Aggregate and display authentic content posted by your customers on an embedded social feed. This will generate trust and help people decide to buy.
Social media drives shopping behaviour, but it also drives shopping traffic. 50% of consumers say that seeing photos from an Instagram feed on a brand’s website helps them discover a new product during their visit.
92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. Amplify their reach by collecting and sharing their posts on your website in real-time.
Display the best posts and videos on your eCommerce platform. Add a button that links to the product featured in each post. Lead the user directly to the product instead of expecting them to search for it themselves.
Display your customers’ social posts, showing how they are using your product and saying how much they like it, to let your employees experience recognition for how important their work is. Feeling valued will boost everyone’s motivation.
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